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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? A document that outlines the steps and strategies their business is going to take to achieve its goals and objectives. And does having one make a difference?

Planning 211
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How These Businesses are Posting for Small Business Saturday in 2022

Buffer

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. It’s time to stop guessing.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. Dear Forrester, It’s not 2010. The post 2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark appeared first on metadata.io. What Forrester got right. Number 1: The state of B2B Marketing. We know this.

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How to cannibalize your own product well

Kevin Indig

Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. Many say AI-driven chatbots are the first real threat to Google and its business model. In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT.

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Global Expansion Into New Markets | How to Grow Your Business

Adobe Experience Cloud Blog

Any business that experiences growth at home, looks further afield to expand their success. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into. Apple shows its value to China.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. More swipes equaled more deals for customers — and brought in more data for businesses.

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