Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? It’s the numbers. Over 25% of U.S. a year before.

Social Media 100

Social Media Blogger Business Media 100

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. And this makes me want to scream: whatever happened to the business case? Building a business case is hard because it starts by questioning the conventional wisdom.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Televerde

JUNE 14, 2021

On top of that, two-thirds of companies now compete on customer experience, up from just 36 percent in 2010 per a report from Gartner. Executives have a lot of tough choices to make when choosing how to run their business, and one of the most critical decisions is whether they should outsource their customer support or keep it in-house.

Business 52

Business Vendors Customer Satisfaction Training 52

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses, social media is likely lead generation-focused. The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Buffer

NOVEMBER 29, 2018

It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Since launching #OptOutside, we’ve watched more than 200 retailers go out of business,” Stritzke told BestBlackFriday.com. “We’ve But that’s exactly what REI has found.

Brand Identity 98

Brand Identity Branding Opt-out Opt-in 98

chiefmartech

JANUARY 25, 2023

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. We’re just getting started. The post Tech layoffs?

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

ClickDimensions

SEPTEMBER 30, 2021

I love coaching and supporting this process. Prior to setting up Cloud9 Insight in 2010, I was the General Manager at Sage for their CRM Division. You don’t need to invent something completely new when setting up a business – just do something that is within your domain expertise and that you are passionate about.

Ideal Customer Profiles 104

Ideal Customer Profiles Domain CRM Marketing Management 104

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses , social media is likely lead generation-focused. The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

The ROI Guy

APRIL 19, 2010

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010.

Budget Programs 40

Budget Programs Conference ROI Cost 40

Martech

DECEMBER 4, 2023

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Failure to imagine what might go wrong – or what might be wrong with your process or data – is very dangerous and can affect marketing technology, too. Business email address Subscribe Processing. Don’t accept “that’s an edge case” as an excuse.

Work Management 107

Work Management Marketing Management Marketing & Strategy Marketing Strategy 107

Webbiquity

FEBRUARY 2, 2011

What different types of content should you develop for different types of buyers and the various stages of the buying process? How much content is “enough?&# How can you optimize your content for search? Where can you spread your content to maximize exposure? Content Marketing Strategy and Tactics. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Why might a business post to Instagram from a computer? Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. Social CRM.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. The process starts when a prospect first encounters your company and extends throughout the customer’s lifetime with the company. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Convince & Convert

DECEMBER 28, 2014

Social has given customers a voice, and business will never be the same. We wrote that in 2010, but in many ways that book feels more current than ever. Our job vs. skill model from The NOW Revolution in 2010. Is social media internal collaboration and process improvement? Email me at jay@jaybaer.com) . Indirectly, yes.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. This process has become even more straightforward with the appearance of intent data. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. Benefits of ABM for SaaS companies Still not convinced? Let’s review.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Webbiquity

FEBRUARY 4, 2011

How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? This will keep data junkies busy for a while. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But the business case is easy to write. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Martech

APRIL 3, 2024

What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. There were actually two publications by this media group — a business magazine and a lifestyle magazine. In your inbox.

B2B Thought Leadership 66

B2B Thought Leadership Thought Leadership Press Conference 66

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. These objectives are important, but they aren't sufficient to create the level of alignment - or, more accurately, operational integration - that's required for high-performing demand generation in today's business environment.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent. 20 Excellent Free WordPress 3.0 Themes by Blogfreakz. 32 Essential WordPress Plugins I Use…And You Don’t!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

readwrite

APRIL 22, 2010

As more and more consumers use smart phones, how can businesses utilize this channel? Top 10 Mobile Trends of 2010: – Part 1: Design & Development. When launched via iPhone homescreen shortcuts, these apps perform just like any other app on the iPhone, but all of their processing power comes from the cloud.”

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Biznology

JULY 29, 2020

Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees. Not only do remote businesses save costs on overheads such as office space, many companies have witnessed an increase in productivity due to the added flexibility that this approach allows.

Work Management 104

Work Management Paid Search Agency Skype Training 104

ClickZ

SEPTEMBER 29, 2020

30-second summary: As businesses respond to the effects of COVID-19, they require a transformation that encompasses cloud technology as much as possible. Moving to the cloud should be a transformational process, but true transformation can only take place when leaving legacy solutions behind.

Digital Transformation 105

Digital Transformation Organic Leads Segmentation Customer Surveys 105

Salesforce Marketing Cloud

JANUARY 2, 2024

From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Come back together to share the results and create an action plan.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Marketing Insider Group

JULY 15, 2010

Which is more important: defining marketing process or implementing marketing automation? Chris Walso addressed this question perfectly by saying that automation before process does not work. How to implement lead generation programs on a small business budget? How to create valuable content on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Salesforce Marketing Cloud

JANUARY 2, 2024

From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Come back together to share the results and create an action plan.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

ClearVoice

MARCH 9, 2023

Let’s also return to 2010. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

B2B Marketing Directions

APRIL 23, 2023

This rule states that up to 95% of business buyers are not in the market for many goods and services at any given time. In most cases, a B2B buying process begins when an event (a trigger ) causes a business person (the potential buyer ) to perceive a need or desire to potentially buy something.

B2B Marketing 52

B2B Marketing B2B Rules Paid Search Agency 52

Salesforce Marketing Cloud

APRIL 6, 2022

And with Trailhead, Salesforce’s free online learning platform , you can learn and build tech, business, and soft skills to transform your service career. Understand case management and best practices for process documentation. Chief Customer Officer : Get the business and soft skills you need to manage the customer experience.

Work Management 96

Work Management Course Service Peer-to-peer 96

The ROI Guy

AUGUST 17, 2010

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 The 2010 growth forecasts, although positive, are lower than the original 4.1 trillion, a 5.9 percent decline from 2008.

Gartner 40

Gartner Positioning Spending Forecasting 40

Salesforce Marketing Cloud

OCTOBER 14, 2021

It was 2010, and I had been working for a software company in Singapore, where I was initially a solutions engineer and then a client renewal sales manager. Trailhead Trail: Transform Your Business with Sales Operations. The first time someone offered me a job in sales operations, I wasn’t sure what the role entailed. HIT THE TRAILS.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it."

Buy 78

Buy B2B Opinions Customer Surveys 78

DemandBase

MARCH 30, 2020

The basic takeaway was this – in order to most effectively manage processes and outcomes, we need to embrace specialization. Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111