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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. More swipes equaled more deals for customers — and brought in more data for businesses. Loyalty marketing has evolved over the years.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. As people become used to the convenience of ordering online, it doesn’t take a crystal ball to see that consumers won’t be likely to give up that advantage. That number will only rise as they turn online to do business.

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. In order to drive results, social media marketing requires a detailed and comprehensive strategy. Own your social media strategy.

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Marketing And The Internet Of Things

Marketing Insider Group

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. When we’re running low on laundry detergent or coffee, we can simply ask Alexa to order some more. There’s a Domino’s skill to order pizza and a Hellmann’s skill that comes up with a recipe based on whatever you have left in the fridge.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. We’re just getting started.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

Take an IT services business for example. And yet—each professional services business, in IT, digital marketing , accounting, or any other function, is unique. Anyone can take orders. Getting digital products to market is a tough business. Year founded: 2010. Can they define their ideal client? The Service.