ViewPoint
JANUARY 26, 2012
Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship? The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Online Marketing Institute
MARCH 13, 2011
But these are business visitors who have committed enough to give you their contact details and are ready to speak to you. Netfactor’s Visitor Track – Web Leads Technology is one forerunner in this field and helps capture visitors to your company website and also translate which company they are from.
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