markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

markempa

MARCH 8, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 26, 2006

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Though it may seem old-fashioned and probably not very creative in today’s scheme of such things, well-chosen words in a short letter can perform wonders when they are part of a multi-modal lead generation plan.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 14, 2010

Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Write your messaging to the personas and build your lists based on the tags. With this planning, it is easier to define your automation requirements.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

JUNE 7, 2005

If I can’t measure the tactics or programs in terms on return on invest to the organization…leads generated, business closed, opportunities in the funnel, then why should I expect the company to invest in my fund." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

Convince & Convert

JUNE 7, 2010

Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service. He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Valasys

AUGUST 30, 2019

Business Insider reported that millennials have disrupted countless industries from napkins to Applebees. Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry. Also, Gen Z is different from its predecessors.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Online Marketing Institute

NOVEMBER 8, 2010

You’ll find the latest thinking and analysis on topics such as Inbound Marketing , Marketing 2.0 , Sales and Marketing Automation , Online Sales Lead Generation , Sales Lead Management , and Demand Generation , all targeted at Business-to-Business marketers. From seasoned veterans in the B2B marketing and Marketing Automation space.No

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Adobe Experience Cloud Blog

FEBRUARY 18, 2011

During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. What was challenging about this campaign was that it was in 13 languages, it was 3 touches and the touches were timed to the games and to the matches.

Campaigns 48

Campaigns Marketo Ad Building Lead Ranking 48

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Sprout Social

NOVEMBER 26, 2019

Without a purpose-driven business behind the stunts, the message rings hollow. But when a brand builds purpose into the very fiber of its business, the marketing is the easy part. Founded in 2010, Everlane has been mission-aware from the start. He found, for instance, that a $50 designer t-shirt cost just $7.50

Transparency 13

Transparency Multi-Channel SMS Paid Search Agency 13

Bannerflow

JUNE 3, 2021

Airlines alone lost in excess of $250 billion last year , and experts predict it could take years for hotels to return to pre-COVID levels of business. In 2010, the eruption of the Icelandic volcano Eyjafjallajökul closed the skies across Europe and led to many misconceptions about travel to the awe-inspiring country. Conclusion.

Campaigns 103

Campaigns Best Practices Paid Search Agency Work Management 103

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Martech

NOVEMBER 15, 2021

These solutions aren’t inexpensive, however, and if your business isn’t spending considerable dollars in both digital and traditional marketing channels, you may not realize the amount of savings or additional return that you need to justify the cost of the technology.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Convince & Convert

APRIL 8, 2010

Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. In truth, the touch mechanics of the iPad are virtually identical to the iPhone. Same with email. Now, the bad news.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

AUGUST 20, 2015

Starting as a small office in Sydney in 2010, King Content is now a global multi-award winning agency. Their passion for content marketing (and making sure to connect it to business goals) is what drew Todd to them.

Paid Search Agency 152

Paid Search Agency Content Advertising Agencies Marketing Agencies 1 152

Buffer

JULY 22, 2020

We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve rallied around serving small businesses. A history of product at Buffer I launched the first ( truly an MVP ) version of Buffer in late 2010.

Product 94

Product Enterprise Management Work Management Marketing Management 94

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Biznology

AUGUST 24, 2012

What touch sequence is most productive? Sure, we business marketers want to know where to invest our precious dollars. 2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business? . To summarize, they boil down to 4 general techniques: First touch, last touch.

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. These findings were consistent across most B2B industries with complex, multi-touch buying processes. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

US Data Corporation

SEPTEMBER 19, 2019

They went out of business in 2009. Co-owner Martha Sanchez didn’t expect there to be such a huge response, but in an April 1, 2010 Wall Street Journal article, she revealed that they quickly had to cap the number at 50. Skittles Kill People: Touch the Rainbow Campaign. From there, you had to purchase additional play time.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Opt-out 75

US Data Corporation

SEPTEMBER 19, 2019

They went out of business in 2009. Co-owner Martha Sanchez didn’t expect there to be such a huge response, but in an April 1, 2010 Wall Street Journal article, she revealed that they quickly had to cap the number at 50. Skittles Kill People: Touch the Rainbow Campaign. From there, you had to purchase additional play time.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 75

US Data Corporation

SEPTEMBER 19, 2019

They went out of business in 2009. Co-owner Martha Sanchez didn’t expect there to be such a huge response, but in an April 1, 2010 Wall Street Journal article, she revealed that they quickly had to cap the number at 50. Skittles Kill People: Touch the Rainbow Campaign. From there, you had to purchase additional play time.

Paid Search Agency 68

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 68

Single Grain

AUGUST 29, 2019

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Online Marketing Institute

NOVEMBER 4, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JULY 12, 2012

It is no longer business as usual, he pointed out, but business as un usual. Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010. Be there at the right time : Use on-going, multi-touch campaigns to stay in-sight and in-mind, and increase the chance of being there when a prospect is ready to buy.

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Full Circle Insights

NOVEMBER 25, 2020

The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. Proximity to a business is now the No. Tools like Google Analytics can see all of the online interactions that each user had with a business. SEO Brought Content Discovery to New Level.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Hubspot

SEPTEMBER 26, 2013

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. Need an example?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28