Remove gatekeeper
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The 5 Top Media for Cold Prospecting

ViewPoint

Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship? The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120
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IT Sales & Marketing Grows More Complex: Only 5% of CIOs Can Authorize IT Investments Alone

The ROI Guy

With the financial executive wielding so much approval power, savvy marketers and sales professionals must understand how CFO's views technology investment decisions, directly influencing, or empowering the champion with the right content to connect, engage and sell these economic-focused gatekeepers.

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Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics.

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Top 15 Fastest-growing UK Startups to Watch in 2024

Sage Marketing

Beyond Work believes that there are fundamental problems with most if not all business software applications. The company works closely with compliance professionals from across the Financial industry to create a communications supervision platform that is fit for purpose for any business, regardless of size or complexity.

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Top 15 fastest-growing UK startups to Watch in 2024

Sage Marketing

Beyond Work believes that there are fundamental problems with most if not all business software applications. The company works closely with compliance professionals from across the Financial industry to create a communications supervision platform that is fit for purpose for any business, regardless of size or complexity.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business?

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. So I’m out there, I’m trying to decide what am I going to do next? They did a little bit of everything.