Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

Brandpoint

DECEMBER 17, 2020

As a business owner, you may not have given much thought to whether your website is accessible to people with disabilities. ” ( Interactive Accessibility ) However, many forward-thinking businesses have been working toward better accessibility since 1999, when the World Wide Web Consortium (W3C) first recommended guidelines as such.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

ConvertKit

DECEMBER 8, 2021

Now imagine having someone like that for your business. Virtual assistants (VAs) are remote workers you hire to help with specific tasks for your business. They aren’t in-house employees working solely for your business. Good news—these people exist! What is a virtual assistant? What does a virtual assistant do?

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Salesforce Marketing Cloud

APRIL 6, 2022

And with Trailhead, Salesforce’s free online learning platform , you can learn and build tech, business, and soft skills to transform your service career. Understand case management and best practices for process documentation. Chief Customer Officer : Get the business and soft skills you need to manage the customer experience.

Work Management 96

Work Management Course Service Peer-to-peer 96

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Another 56% of the survey respondents said they and sales have agreed on a limited definition of a qualified lead, but they have no formal documentation of that definition in place.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. I’ve been blogging about it since 2010. There are a lot of moving parts and it’s more important than ever to plan, document and measure results.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Navigate the Channel

JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. But users are more discerning than they used to be.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Each member gets a Hushly library to store their downloaded documents and communications. Members can grant other people access to their library for collaboration.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

nDash

MARCH 29, 2022

There was plenty of business, but I just wasn’t excited about anything. It’s helped to reinvigorate me a bit, pull more enjoyment back into my work, and inspire a lot of new ideas for where my own business can go this year. As a one-person agency, how do you see yourself supporting more businesses as you continue to grow?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Webinar Metrics Planning 98

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? He made everyone write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? He made everyone write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Hubspot

JULY 6, 2010

All of these aspects of online marketing can make it intimidating for business looking to begin leveraging online marketing strategies. 2010 Online Marketing Blueprint. View more documents from HubSpot Internet Marketing. Free Download: 2010 Online Marketing Blueprint. Did you find this eBook helpful?

Online Marketing 28

Online Marketing Video Marketing Lead Nurturing Hubspot 28

ViewPoint

JULY 17, 2013

Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. Some futurists predict the emergence of reality technology—we can watch 3-D holographic images of one another while simultaneously viewing documents on our desktops and laptops (or whatever replaces them!).

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

OCTOBER 2, 2019

years , down by half from 2010. Having a set performance management plan keeps compensation structure and overall business objectives aligned, resulting in a more motivated sales team. Performance metrics should measure each individual’s tasks and activities in relation to how well they serve overall business objectives.

Work Management 83

Work Management Marketing Management Training Forecasting 83

Marketing Insider Group

JUNE 12, 2012

It is not without business context, but it is very personal, very raw and very real. The project was started in September, 2010 and includes submissions from companies, individuals and celebrities. For more coverage of the video, check out The Huffington Post , Moya’s personal blog or her post on Business 2 Community.

Paid Search Agency 100

Paid Search Agency Video Marketing Communities B2B Marketing 100

KoMarketing Associates

JUNE 16, 2014

Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site. Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa?

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Some sites step it up a notch and create a documented content marketing strategy.

Business Blogging 305

Business Blogging Creativity Business Marketing & Strategy 305

Customer Experience Matrix

DECEMBER 6, 2010

Business is good. Total revenues will easily exceed $200 million for 2010. Most clients are still mid-sized businesses, which is QlikView’s traditional stronghold. In other words, they are not capabilities that a business analyst -- even a power user who's mastered QlikView scripts -- will be able to handle.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

markempa

DECEMBER 7, 2006

Main | Budget Wars: Sales & Finance vs Marketing » Podcast: Sales and Marketing the Six Sigma Way Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. Process mapping is a well-known technique for creating a common vision and shared language for improving business results.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Biznology

JANUARY 14, 2014

Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. From 1993, when I entered the web, until maybe 2010, I was highly technical. Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Convince & Convert

JULY 27, 2010

Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Indra Gardiner covered social media law in a way that I cannot. link] [link] Lanc.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Hubspot

APRIL 13, 2017

Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. created a beginner's guide to applying content marketing to your business.

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

Hinge Marketing

FEBRUARY 6, 2018

McDonaldYork started theirs in 2010. If you can understand why your best clients continue to do business with you, you will have taken a giant first step,” says Ryan. Any successful client experience program must be tied to real business objectives. So they designed CX strategies to target those business functions.

Marketing Proposals 54

Marketing Proposals Differentiation Acquisitions Conference 54

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. link] Stephen Shelton A Social Media policy is critical for businesses. You have to train employees too.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Martech Advisor

OCTOBER 17, 2019

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. Or mobile app experience from 2010? Why Is It Important to Have a CX Strategy? So what changed so quickly?

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

The Point

FEBRUARY 24, 2011

Never mind the business case for such a heavy-handed approach, how would you feel personally if you received 6 phone calls over less than 2 weeks in response to an innocent sales inquiry? Call me a data point of one, but the company that makes those phone calls to my desk is someone with whom I’d never want to do business.

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

markempa

AUGUST 24, 2007

Good collaboration and a well documented process (that works manually) must exist first. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Nice job Kim! Thank you for sharing it.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MAY 27, 2010

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Sounds like it could really help businesses out in the social media realm. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 28, 2010

for most business travelers, it’s also incredibly helpful. Have them document EVERY question they receive. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. You could do the same thing with the number of downloads of a PDF document from your site. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

markempa

OCTOBER 6, 2006

Answer: Refers to the documents binding in white colored paper rather than a traditional hardcover binding. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Email your answers to bcarroll at startwithalead dot com We have two winners!

BtoB 120

BtoB Lead Generation Paper Generation 120

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

DivvyHQ

FEBRUARY 21, 2019

Based on a true story, The Post narrates the attempts of journalists at The Washington Post to publish classified documents about the Vietnam War (“The Pentagon Papers”) back in the 1970s. The Social Network (2010). If your strategy is well founded, and you stick with it, you are going to see business impact eventually.

Content Marketing 66

Content Marketing Planning Content Television marketing 66