Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Hubspot

JUNE 10, 2020

The immersive experience will include speakers, AMAs, mentoring sessions, and one-on-ones with SaaS CEOs and leaders across the globe, with the goal of helping attendees scale their businesses faster. More than 200,000 people have attended Cambridge-based Venture Cafe's free networking, learning sessions, and office hours since 2010.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments. Michael Brenner Oct 2 2010 Thanks Steve and it was great meeting you too. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. How do you plan to grow revenue?" What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Michael Brenner Aug 14 2010 Thanks Christopher, service level agreements are exactly what is needed between sales and marketing. Here is something I put together on the topic.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Convince & Convert

MAY 27, 2010

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Sounds like it could really help businesses out in the social media realm. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. And once the system was set up and the business rules determined, the company spends almost no time managing the program. It could apply to almost any business, especially tourism. said Brandon Lake, Vice President of Western River.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. Businesses on Twitter should just read some Harvey MacKay books. Oh yeah, my husband used to work for Tony Robbins and he's a hypnotist and business coach for small businesses and professionals. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. The client’s engineering team created Flash demos of their software, which we incorporated into the new site. He is the Founder & President of Tiecas, Inc. –

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech Advisor

DECEMBER 3, 2019

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. While designing landing pages or product demo presentations, focus on the selling benefits, not features.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Content Standard

SEPTEMBER 12, 2018

” In a way, there’s a sense content marketers must use data to serve two masters: our target audience, and the business’ stakeholders. Recently, the CMO of GE, Linda Boff, told Business Insider ‘s Tanya Dua that impressions are a poor measurement of content success. What Are Vanity Metrics?

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Vidyard

FEBRUARY 6, 2014

The video format stays the same, but the messaging is still clear to your client – we appreciate your business enough to say thank you personally. Record a web-cam pitch, demo, or thank-you from your sales team. Have your team pre-record a few thank-you messages, and use a personalized beginning or ending message in each video.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 In addition, any tool or solution that can help teachers save time during their busy day should be a top priority for our industry. Get a free demo today by clicking the button below! REQUEST A FREE DEMO.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

The ROI Guy

OCTOBER 26, 2012

For the typical IT decision, the average number of stakeholders has risen steadily from five per average decision in 2010, to over 7 in 2012. For IT stakeholders, Financial Justification / ROI is important, but is slightly eclipsed by Product Features, Product Demos or Proof of Concept and Product / Service Reviews and Test Results.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? That said there are some options.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

DECEMBER 23, 2010

Product DEMO : Have online videos that clearly demonstrate the value add of your product. Thesis Demo Site — See the Thesis Theme in action! Really any business can leverage video to teach prospects how to solve problems either using their products or not. Fun Topics : Focus on fun topics related to your industry.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

APRIL 11, 2011

The latest study from Arbitron and Edison Research, “ The Infinite Dial 2010: Navigating Digital Platforms ,” did exactly this type of quantification, revealing some promising trends about online video. This is a fortunate reality for businesses. Conducted in early 2011, the report surveyed 2,020 Americans age 12 and older.

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Zoominfo

JUNE 3, 2021

The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Voice Over Internet Protocol (VoIP) came into mainstream use between 2010 and 2016. By 2015, businesses had begun transitioning to VoIP calls or already had IP telephony in their office. The growth of VoIP.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Zoominfo

JUNE 3, 2021

The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. The growth of VoIP Voice Over Internet Protocol (VoIP) came into mainstream use between 2010 and 2016. By 2015, businesses had begun transitioning to VoIP calls or already had IP telephony in their office.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. Michael Stelzner's Tip.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

FEBRUARY 8, 2012

To give you an idea of just how quickly these mobile apps are being released, at the end of 2010, there were 300,000 mobile apps. Step 4: Record a Demo. A short video demo is one of the easiest ways to display the value of your mobile app. In fact, in December 2011, the 1 millionth mobile app was pushed to market.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28

Adobe Experience Cloud Blog

JUNE 23, 2010

These Flip cameras could be used by attendees to capture the excitement of this event, which could then be shared with their friends, coworkers and other business associates. . This is often tricky for marketing and business development teams because partners are often competitors, making it hard to interact with multiple at one time.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. I believe this is still a valuable formula but suggest given today's 'buyer beware' business environment another stage needs to be added -- that of evidence. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JANUARY 5, 2012

Path launched in November 2010 to some buzz but little mainstream adoption. Look at the demo above, and you'll find a couple of key design elements that make Path different from the competition. The business didn't make assumptions or force features onto users. Marketing Takeaway. Change is hard. Survey leads and customers.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

Metadata

DECEMBER 3, 2020

Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? It was like, they were using the product, they were demoing the product. And that happens.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? It was like, they were using the product, they were demoing the product. And that happens.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

OCTOBER 15, 2012

In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010 , according to a study by the Aberdeen Group. It not only creates transparency about sales and marketing activities, but it also highlights how your efforts are impacting the entire business. Marketing Monthly Report.

Marketing Report 28

Marketing Report Work Management Marketing Management Eye-Tracking 28

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Hubspot

OCTOBER 17, 2012

In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010 , according to a study by the Aberdeen Group. Your company might target financial services companies with 5,000 or more employees, or small service businesses with fewer than 100 employees. Is the lead a good fit?

Lead Ranking 28

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Funnels 28