Metadata
AUGUST 23, 2022
First, an obvious one: Business decision-makers spend significant time with digital media. We were floored by the organizations evaluated for this report: 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk.
DemandBase
MARCH 30, 2020
Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do. That’s why businesses partner with agencies, vendors, consultants, etc. Optimizing to the wrong, usually short-term, KPIs like CTR. Remember the pin factory.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
JANUARY 26, 2012
Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship? The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Online Marketing Institute
MARCH 13, 2011
asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.
Adobe Experience Cloud Blog
JUNE 27, 2010
Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Social CRM isn’t just about bolting on a new plug-in to your system like a new air foil on your minivan, but instead a new way of doing business,” Jeremiah Owyang wrote in a recent blog post on his Web Strategy blog.
chiefmartech
OCTOBER 29, 2017
But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. of the 2010 martech landscape has been consolidated.
Full Circle Insights
NOVEMBER 25, 2020
The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. Proximity to a business is now the No. Tools like Google Analytics can see all of the online interactions that each user had with a business. Demandbase Attribution Debate Yields Surprises.
Expert insights. Personalized for you.
52 
Let's personalize your content