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Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog.

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster. The Internet Propels Buying Behavior Shifts.

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Interview with Brian Hansford

Onalytica B2B

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics. WHICH B2B MARKETING INFLUENCERS INFLUENCE YOU?

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

B to B 120
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ExactTarget Survey: Lack of Skills Slows Growth of Digital Marketing

Customer Experience Matrix

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. So, in your experience, are there products making those cross-references?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it.