B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. A business owner once told me that when they hired someone to create a marketing plan, they received a binder containing over 200 pages, many of them including color graphs. The business owner said, “I didn’t know what to do with it!”

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

Heinz Marketing

MARCH 6, 2021

Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Write Like You Talk: 12 Tips for Conversational Content. Conversational writing may just be the cure for monotone content. Thanks, Vignesh Ramachandran. In B2B Marketing, Personalization and Relevancy Must be the Same.

Intent Data 131

Intent Data Intent Webinar Metrics B2B 131

Martech Advisor

MARCH 2, 2020

Learn More: 8 Ways to Turn Up Customer Satisfaction with Conversational AI. Looking back at just how much progress has been made between 2010 and 2020, it is no exaggeration to say that digital communication and technology have completely changed the communications game - both in our everyday lives, but also in business.

Marketing AI 55

Marketing AI Conversion Advertising Mediums Word of Mouth 55

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. And 24% of businesses report an increase in revenue when they utilized social media for lead generation ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? But fewer conversations doesn’t mean ‘fewer’ valuable. Conversation is often more targeted.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Biznology

MARCH 23, 2018

The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. Timothy Snow – Founder of Snow Solutions.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? It’s the numbers. Over 25% of U.S. a year before.

Social Media 100

Social Media Blogger Business Media 100

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? But fewer conversations doesn’t mean ‘fewer’ valuable. Conversation is often more targeted.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Buffer

NOVEMBER 29, 2018

It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Since launching #OptOutside, we’ve watched more than 200 retailers go out of business,” Stritzke told BestBlackFriday.com. “We’ve But that’s exactly what REI has found.

Brand Identity 98

Brand Identity Branding Opt-out Opt-in 98

BuzzSumo

APRIL 1, 2019

All it takes is an interactive content marketing platform ( check out this list from Lilach Bullock ) and the three tips below to generate the kind of posts that practically market themselves and can set your company up for easy conversions. Create the Perfect Lead Magnet to Increase Conversions. What Is Interactive Content?

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Generation Z consists of people who were born from 1995 to 2010. But smaller businesses can market globally too. Conversely, many online retailers and digital brands have thrived. But some things are certain.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Martech Advisor

NOVEMBER 14, 2019

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

BOP Design

JANUARY 26, 2023

There can be a variety of reasons, but common conversion points – like larger buttons, pop-ups, and overlays don’t always work as well on mobile devices, especially when a user is doing research or reading a longer page. Contact us to start the conversation about your new B2B website design project. Ready to chat?

Design 119

Design B2B Paid Search Agency Copyright 119

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Happy shopping!

Social Media 100

Social Media Social Marketing Emarketing Media 100

markempa

JUNE 21, 2010

For those of us in marketing and sales, our jobs are even tougher thanks to the busy lives of the decision makers we're trying to reach. Overwhelmed, impossible deadlines, crazy busy - these are just some of the words today's decision makers are using to describe their lives at work - and probably outside of work as well.

Rules 120

Rules Business Webinar Metrics Marketing Prospects 120

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Focus on high-potential account ABM lets you identify and focus on high-value accounts , resulting in better conversion rates and increased revenue. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Webbiquity

FEBRUARY 4, 2011

How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? This will keep data junkies busy for a while. how does the conversion rate for frequent blog commenters differ from other visitors?) What common analytics mistakes should you avoid?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Outreach

JULY 30, 2021

We had the tremendous opportunity to hear from a top business leader who is also an author, singer, public speaker, Harvard graduate, and more. She shared her perspective on constructing a culture of authenticity and business that withstands any and all change. Bankers Top 25 Most Powerful Women in Finance (2009, 2010, 2011).

Organization 52

Organization Conversion Leads Lead 52

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 9-14, DMA : 2010 San Francisco, CA: The only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Martech

MARCH 25, 2024

Dig deeper: From campaigns to conversations: The future of email marketing 2. Use it to gauge how well your emails resonate with your audience aside from counting opens, clicks and conversions. Realistically, however, I’ll be reworking this advice into conversations with marketers all year. And that’s sad!

Burn Rate 81

Burn Rate Opt-out Opt-in Ad Frequency 81

Salesforce Marketing Cloud

JANUARY 2, 2024

Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s one example of how AI can help: Einstein Conversation Insights from Salesforce automatically records and transcribes sales calls (including video) that you can use to share coachable moments with your reps later on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Televerde

MARCH 14, 2019

When I started in business, companies were focused almost exclusively on profit and rapid growth. As a result, we’re expecting more from ourselves, our governments and the companies with whom we do business to positively impact the greater good. Our business knows how to turn challenges into opportunities. If not us, then who?

Business 40

Business Communities Lead Ranking Training 40

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Why might a business post to Instagram from a computer? Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. Let’s get started!

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Salesforce Marketing Cloud

JANUARY 2, 2024

Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s one example of how AI can help: Einstein Conversation Insights from Salesforce automatically records and transcribes sales calls (including video) that you can use to share coachable moments with your reps later on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Tony Zambito

DECEMBER 19, 2010

  Although it received tremendous notice, it seems that it was just not conversational enough and was a bit too academic.    So what I would like to do is start a conversation on these seven trends.    B2B businesses need to view the entire buyer experience and reinvent it. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. And then the conversation was two hours,” he added. Get in touch with Walker Sands to discover how our industry expertise can help you achieve your business outcomes. hours out of Kyle’s day.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Tony Zambito

APRIL 12, 2010

The impact of Social Business is proving to be a seminal period in our history.    As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). Reminder: like blogs, vlogs are meant to be casual and conversational. And best of all?

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Martech

DECEMBER 4, 2023

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. It was an experiment in “conversational understanding” and was designed to engage people in dialog while emulating the style and slang of a teenage girl. Business email address Subscribe Processing. Don’t accept “that’s an edge case” as an excuse.

Work Management 120

Work Management Marketing Management Marketing & Strategy Marketing Strategy 120

Convince & Convert

JANUARY 11, 2018

That said, my friends’ misleading introduction results in some lovely party conversations, the most recent being, “Do you think we’ll always call social media ‘social media’?”. The conversation pivoted. As the resident social media expert person, I blurted out, “Of course! What else would we call it? I chortled.

Social Media 154

Social Media Media Outgrow Youtube 154

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. How to implement lead generation programs on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Salesforce Marketing Cloud

FEBRUARY 9, 2022

What Alber did bring in her big move was a potent combination of design and business skills spurred by her semester abroad at the University of Edinburgh. She became CEO of Williams-Sonoma in 2010, at 40 years old. Alber continues to push for innovations across the business that will likely define the brand for generations to come.

Peer-to-peer 97

Peer-to-peer Digital Transformation eCommerce Class 97

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. Here are seven reasons every business needs to be on Twitter. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Post this on Diigo.

Twitter 100

Twitter Business Digg Thought Leadership 100