Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. When Moat was founded in 2010, viewability was just starting to become a big issue.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Why do manufacturing companies need digital marketing? Why should you suddenly start spending time, money, and effort in digital marketing for your manufacturing company? The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Watch what’s being said, and where, about your company, product or service.”. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ViewPoint

JULY 17, 2013

Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. YouTube: youtube.com/user/josianefeigon.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ConvertKit

JULY 6, 2020

But Jenell’s cousin told her about this small community she’d found on YouTube – women doing what they called The Big Chop: cutting off all their relaxed hair in one swoop to then grow out their natural hair. When Jenell got home that night she binged all the YouTube videos where women were documenting their Big Chop.

Youtube 74

Youtube Education Video Marketing Opt-out 74

Content Marketing Institute

SEPTEMBER 4, 2018

The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. It’s not about the products the company sells, says @MicheleLinn. The vendor offers such good information that you become loyal to the brand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Marketing Insider Group

MARCH 12, 2014

In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. The Changing Nature Of Work. Globalization.

Work Management 100

Work Management Demographics Loyalty Youtube 100

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

MLT Creative

SEPTEMBER 8, 2010

Case studies by Tasti D-Lite LLC, Buzzd, Yelp, McDonald’s and others will showcase how real brands are achieving tangible business goals integrating mobile social strategies into their overall marketing and communications approach. ” to “How is your company doing social media? September 16, New Audience. New Tactics.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

MARCH 28, 2011

Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. 50% of LinkedIn users are business decision makers. •

Social Media 100

Social Media Vendors Media B2B 100

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Content from your competitors?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Biznology

NOVEMBER 11, 2013

The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning. And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. He has been recognized as a “Top 100 Entrepreneur Under 30,” by former President Barack Obama, and his company was featured on the list of “100 Brilliant Companies.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). Social CRM is still confusing.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? It’s a way for organizations to further their role as a resource to their audience. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Create content – It is easy to get bogged down with the design aspects of a company blog. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Is Your Industrial Website Still Just a Business Card? I should know — I am an engineer too.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. The bartender approaches, and asks if I’d like to hear the TV.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.”

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60