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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. With a meaningful content marketing strategy, you can. In this book, he walks readers through his scalable, strategic approach.

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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. In the book I said you should be the Wikipedia of your most important topics. Most companies are not so lucky.

SEO 217
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What if CRM had not been invented?

ViewPoint

A day doesn’t pass that I don’t hear a remark (usually from salespeople), about the difficulties of using their company’s CRM system. What about your career; your company? I use a CR question to bring them back to reality. Without CRM, where, oh where, would we be?

CRM 120
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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.  What is happening? 

Planning 100
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What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company

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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

As discussed in the article below, self-organized and collaborative networks--especially fueled by the advent of wiki-software for instance--are changing the ways we work and communicate with some even predicting an impact on the nature and practice of democracy. to foster innovation across organizational and geographic boundaries.

Wiki 100
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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. It’s a way for organizations to further their role as a resource to their audience.