Buzz Marketing for Technology

FEBRUARY 2, 2011

This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! No related posts.

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Adobe Experience Cloud Blog

AUGUST 30, 2011

million, an increase of 61 percent from the same quarter of 2010. In the same time period, LinkedIn’s revenue was $121 million, an increase of 120 percent from a year ago (Source: LinkedIn August 4, 2011 second quarter earnings release , its first as a public company). Has your company?”. 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Customer Experience Matrix

MAY 11, 2011

This is important in large companies that need to score leads against multiple products. Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. Silverpop suffered a widely-publicized security breach in December 2010. But it does offer other capabilities that are improvements.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. Email vendors like Constant Contact are especially well positioned to grab this business because they are one of first technologies that businesses adopt.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. This nascent industry still has lots of growth to do.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100