Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.  Image via Wikipedia. What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster. Then the Internet came along and changed everything.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

MAY 13, 2011

.  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    In terms of both influence and usage, company websites were still at the top of the list. . 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

AUGUST 16, 2010

Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Will several defining moments mark the point when certain companies began their decline or rise?

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company.    Let me start with the bad. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    “The transformation of marketing organizations, practices and functions is well underway. .    “The transformation of marketing organizations, practices and functions is well underway.

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

DECEMBER 19, 2010

  They come from two plus years of doing qualitative interviews with buyers on behalf of three Fortune 50 organizations.    We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.    How’s that for a wakeup call! . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100