Paul Gillin

Remove 2010 Remove Business Remove Companies Remove Organization
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IBM Expands Social Business Services

Paul Gillin

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The term “social business” has been gaining traction in the last year.

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Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said.

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Know Thy Customer

Paul Gillin

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. Analytics is the business reengineering of the mid-90s.

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How Twitter Amplifies a Customer Attack

Paul Gillin

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name.

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