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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance. In the US, 2.8

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Watch what’s being said, and where, about your company, product or service.”. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site. Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more. Seemingly every company today has a blog, Facebook page, Twitter handle, and more.