2010 Business Companies Organization 
ANNUITAS
MARCH 10, 2016
I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Modern businesses tend to throw technology at challenges.
ANNUITAS
JANUARY 10, 2011
As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania. In your opinion, why is that? What about testing?
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ANNUITAS
APRIL 26, 2011
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. There is quite a bit of uncertainty on how companies should approach lead management and what it takes to achieve best practices. Remember the initial emergence of CRM solutions?
ANNUITAS
JULY 28, 2011
One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. 72% of CEO’s state that marketing is always asking for more money, but can rarely explain how much incremental business this money will generate. • Think Like a Business.
ANNUITAS
MARCH 22, 2011
This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. This question can come from sales, company leadership or even be debated within marketing. Many B2B companies have long sales cycles that don’t conform to calendars.
ANNUITAS
OCTOBER 17, 2010
Gaffney: I think there has been a fundamental shift—from start-ups to large companies—where marketing is now expected to have an active role in the revenue generation process. The Annuitas Group: Based on the stats that are being pushed to the market, most companies are still struggling with lead generation. Gaffney: Absolutely.
ANNUITAS
OCTOBER 6, 2010
that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. Define Your Buyer Profiles & Buying Cycle.
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