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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. In the year ahead, we see social marketing maturing to the point where a majority of organizations will be in transition from the trial phase to the strategic phase of the learning curve.&#.

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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Every business must recognize that customer service is now their primary business. At the end of the last decade we saw Amazon snap up Zappos for $928 Million.

Service 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. Social is a process that has the power to transform your entire organization.

BtoB 100
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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It enhances your organization’s image (e.g., Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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How Marketers are Using Social Media for Business: New Report

Webbiquity

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.