The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi
The Forward Observer
DECEMBER 15, 2023
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company. So why is marketing it so hard?
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