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Ensure Your Business Looks Good Online

Webbiquity

Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable. ” Get Real.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. It seems the secrets of SEO are known only to a few high-priced consultants.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. I make my living providing marketing services including designing and marketing industrial websites.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. 1 “leadership competency” of the future.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

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