Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. IBM is partnering with partners to deliver training and specialized consulting services.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

OCTOBER 3, 2013

It’s the most important publishing brand I’ve been affiliated with during my eight years as an independent consultant, and I’m truly sorry to see it go. John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. My association with BtoB began as a happy accident.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said.

Press 50

Press Peer-to-peer Amazon BtoB 50