Biznology

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. Many view AI and data analytics to be the next transformative business evolution. Both companies are unicorns. AI is poised to drive South America’s growth, per Accenture. “It

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What is Outside-In Marketing?

Biznology

When it was published in 2010, most SEOs were trying to game Google’s algorithm. It is about using search query data as a proxy for audience interest about topics relevant to your company, and building content that satisfies those interests. We start every chapter with a story from our experience as consultants.

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Interview with Dick Axelrod of Terms of Engagement

Biznology

Dick is a speaker, author, consultant, and educator who, along with his wife Emily, co-founded The Axelrod Group, which has pioneered the use of employee involvement to affect organizational change since 1981. DA: I'm an accidental consultant. Me: How did you end up doing what you do? It seems like a rather unique calling.

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15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Simply collecting data does not unleash its business effectiveness. source: McKinsey ). Source: Tech.co ).

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Social Media Strategy is a Game of Niches

Biznology

Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010. Second and more importantly, there’s the way the business of social media has changed over the last decade.