3 Business Blogs with Proven ROI from Industrial Companies
Industrial Marketing Today
NOVEMBER 1, 2010
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Do you know of other business blogs from industrial companies? Results: 2.7
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. by My Venture Pad.
7 Questions to Ask When You Hire a Marketing Consultant
B2B Marketing Traction
NOVEMBER 2, 2010
Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? What should you look for when hiring a marketing consultant? Is your marketing consultant honest?
R.I.P. Social Media Consultant
OCTOBER 5, 2011
I wrote a post earlier this year about why companies shouldn’t outsource their social media and why I didn’t want to “do” social media on their behalf. If you remember that post, you’re probably already taken aback by the title of this blog post, but over the last several months, the landscape for how businesses use social media has drastically changed. What’s your take?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
Not sufficiently promoting the event in advance Not sharing the content afterwards Droning on about “company capabilities esp. About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. Technology Naughty Vs. Nice In 2010 2. We put this question to our #B2Bchat audience in our latest session. If a rep. Pacific).
SAL is the Glue that Binds Sales and Marketing in Lead Generation
Industrial Marketing Today
DECEMBER 12, 2010
Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues. However, this may be an integration consultant instead of an end-user.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Simply collecting data does not unleash its business effectiveness. Best Big Data companies with the biggest revenue . source: McKinsey ). PALANTIR.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
I have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. for whatever search terms are important to you and your business. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media was originally given in person to 35 people. Sheesh, you are busy. Smart. A must.
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
11 Myths of Social Media Marketing
MAY 24, 2010
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. Social media marketing doesn’t apply to my business.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion. 3) It’s all about the buyer now, so why are you still writing about “my company this, my company that ? (4) In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010. predictions.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Does your company measure less or more than it did two years ago?
The 3 Can’t-Miss Pieces of Any Consulting Case Study
Stories that Sell
NOVEMBER 30, 2010
When companies sell consulting services, there’s a similar dynamic; they promise lots of great end results but really, what’s going on behind the curtain? Buyers need to understand how a consultant brings about specific results and what sets that one apart from others. Let’s look at three critical pieces of any consulting case study: Expertise. Share
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
And it’s become an imperative point of presence for businesses (or has it ?). Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. In another “10 secrets post, Christopher Parr shares his tips for brand success on Facebook, such as talking like a friend (not a company), adding value through content, and doing some housekeeping (e.g. Hell for companies and users, heaven for Facebook consultants.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Foursquare Now Lets Business Owners O.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?
How to Engage Hyperactive Tech Buyers: Insights from TechTarget
Savvy B2B Marketing
NOVEMBER 18, 2010
Note: 70% of survey respondents are in technical roles; 30% are business decision makers). These researchers are looking for the best solution from the best vendor for the best price with the best fit for their company. The duration of the buying process depends on the company and the technology being considered. Many companies are averse to publishing competitive comparisons.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Social media is capable of so much more.
Book Review: Defy Gravity
NOVEMBER 22, 2010
In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth. This a high-level strategy book written for leaders of any sized business. Pay attention.. Share this on Bebo.
Companies are Embracing Influencer Marketing in 2015
JULY 16, 2015
Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. Over 600 professionals in communications and marketing, in 32 countries and 30 industries, participated.
Your proposal lost. Conducting a RFP post-mortem
MARCH 19, 2010
If you don't have a thick skin when it comes to rejection you might want to consider a different business. Don't be afraid to ask why another company's proposal was chosen over your own. And lastly, consider bringing in a specialized consultant to review your proposal materials and perhaps help you craft stronger presentations. request for proposal b2b strategic planning sales businessThe harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. Do you know why you lost? Elbert Hubbard Have you asked them?
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. 2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration.
Predictions for B2B Marketing in 2011
Customer Experience Matrix
DECEMBER 12, 2010
Whether or not they use marketing automation systems, marketers will increasingly rely on external training, consultants and agencies to help them take advantage of the new possibilities opened by changes in media and buying patterns. Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Systems built for small businesses will set the standard for ease of use, integration, automation and feedback. So I figured I'd share it here as well.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Here are some tips for creating a powerful presence on Facebook that will engage a business audience. All of these ideas will help your fans make a stronger and more personal connection with your company.
The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
DECEMBER 17, 2010
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily. If your company has been persuasive on-line, you’ll make the short list.
The Best B2B Marketing Ideas of 2010 – Q1 Review
MAY 31, 2011
Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms. This contest, which ran at the end of 2010 was won by Kinaxis. This campaign, by the marketing automation software company, Marketo , used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. This is from the supply chain software company in Ottawa called Kinaxis. Juan Eloqua. Suitemates.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Many large companies haven’t either.
Want to Build a B2B Community? Twitter Chat Offers Advice and How.
AUGUST 22, 2010
Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. In other words, how can B2B companies move towards being ‘social enterprises’? They paid to belong.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. For example, a busy plant manager spends a lot of time working throughout the plant. As B2B marketers, consider what device your customers are primarily using for business connectivity. reasing brand engagement.
9 tips for running a considerate procurement RFP process
JANUARY 14, 2010
Be upfront with bidders Creating a winning proposal can cost thousands, even hundreds of thousands, of nonbillable work within a company. Don't ask for freebies We've spoken about this before , but asking for free ideas, free designs, free consulting, or free anything is known in the business world as " Spec work ". Spec work is a huge disincentive to companies interested in bidding on your project for a number of reasons, many spelled out by AIGA , and can result in top talent making a decision to NOT bid on your project. We changed the. last week!"
Overcoming the B2B Marcom Manager's Content Conundrum
APRIL 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow. Or Does It?
Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Executive Interest: 36% of B2B execs surveyed said there was low executive interest in social media in their company, compared with 9% of B2C marketers who said the same. 46% of B2B respondents said social media was perceived as irrelevant to their company, while only 12% of consumer-oriented marketers had the same problem. in 2010. Source ). Source ).