Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. Social is a process that has the power to transform your entire organization.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Biznology

MARCH 23, 2017

Smart companies welcomed this digital connection opportunity to more fully engage customers and strengthen their bond with them. Maxx , and Marshalls all dropped Ivanka Trump’s branded product lines in January for apparent business reasons, but the perception by many was that this was due to politics, causing an intense reaction.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. Three Distinct Roles of a Transformed Marketing Organization.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Salesforce Marketing Cloud

APRIL 6, 2022

Whether you’re a service agent looking to level up at your company or want to pivot into a new service career, skilling up for today’s work-from-anywhere world is more important than ever. It’s simple: Service is critical to people and companies worldwide, which offers plenty of opportunities for those willing to learn.

Work Management 96

Work Management Course Service Peer-to-peer 96

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. However for it to work successfully, the intentions must be to add value to the community. I regularly participate in three or four chats a week.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Salesforce Marketing Cloud

AUGUST 2, 2022

Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Moz

NOVEMBER 2, 2020

Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. Your work, and mine, depends on sustaining independently-owned local businesses through and far beyond Small Business Saturday. What is Small Business Saturday? Image credit: Elvert Barnes.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have.

Conference 115

Conference Organization Paid Search Agency PR 115

Adobe Experience Cloud Blog

MAY 4, 2018

Why shouldn’t that apply to the business world too? As a social impact director, my job is to ensure that my organization is giving back to the community around us in meaningful and impactful ways. Corporate social responsibility is a hot topic today and one that impacts everyone—from your corner bodega to Fortune 50 companies.

Marketo 134

Marketo Communities Advertising Agencies Thought Leadership 134

Televerde

FEBRUARY 4, 2019

Televerde Furthers Commitment to Transform Lives Through Business Opportunities While Fueling the Spread of Conscious Capitalists Worldwide. is the nonprofit organization dedicated to elevating humanity through business by partnering with companies that are actively committed to making this possible. 23-25 in Phoenix, AZ.

Communities 74

Communities Conference B2B Sales Paid Search Agency 74

Martech

JULY 12, 2023

On the app store, Threads is described as: “[A place] where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” That’s mostly organic demand and we haven’t even turned on many promotions yet.” Can’t believe it’s only been five days!” Is Threads safe?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Televerde

MARCH 14, 2019

When I started in business, companies were focused almost exclusively on profit and rapid growth. With the advent of the Internet, smartphones and social media, we’re seeing and reading about the experiences, disadvantages and pains of people and communities around the globe 24/7. If not us, then who?

Business 40

Business Communities Lead Ranking Training 40

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. This is a real challenge for many community managers who come from the PR/communications side of things, and all of a sudden need to be quasi graphic designers.

Social Media 166

Social Media Media Merchandising Communities 166

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. But think about it.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Biznology

JULY 29, 2020

Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees. Not only do remote businesses save costs on overheads such as office space, many companies have witnessed an increase in productivity due to the added flexibility that this approach allows.

Work Management 104

Work Management Paid Search Agency Skype Training 104

EveryoneSocial

JULY 14, 2020

While most businesses still have company locations and people working in-office, many organizations have a large percentage of remote employees. And many companies are exclusively becoming a remote-only organization as well. What can our organization do to make sure they are happy and morale is strong?

Tips 79

Tips Work Management Communities Budget Programs 79

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. The sports giant took a stand on the topic, and that’s exactly what Gen Zers expect from the companies and brands they follow, work for, and purchase from. Companies have taken sides, too.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

EveryoneSocial

JULY 24, 2018

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. But simply having a social media presence isn’t what makes a business truly social. Social Business Definition. So what does it actually mean to be a social business?

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Content Marketing Institute

OCTOBER 29, 2017

The business I had started 2.5 She worked at a fairly large B2B company. Regardless, she wanted to implement a strategy and process in her company, and wanted to know if I could help. While I was so busy trying to perfect a failing product, the answers were right in front of me. In May 2010, @cmicontent was born.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

ClickZ

JULY 16, 2019

The Altimeter report synthesizes interviews with nine top CMOs and CDOs in industry-leading companies such as 20 th Century Fox and Nestlé Waters (NW). We wanted to take a deeper dive into some of the companies profiled in the report, so we reached out to Altimeter’s Principal Analyst, Brian Solis. I don’t see a different path.

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

Aberdeen

DECEMBER 7, 2020

At the beginning of 2020, who (besides maybe a few virologists) could have predicted that a virus — only visible under a microscope — would bring “business-as-usual” to a screeching halt, creating an economic downturn never before seen in terms of scale and pace. Salesforce Acquires Slack.

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

illumin

SEPTEMBER 25, 2023

In 2002, Friendster launched as “an online community that connects people through networks of friends for dating or making new friends.” This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. This new platform was quickly followed by MySpace and LinkedIn in 2003.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Why do manufacturing companies need digital marketing? Why should you suddenly start spending time, money, and effort in digital marketing for your manufacturing company? The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. If you’re looking for the next step to boost your business or brand online, Reddit and Quora should be on your radar. Click To Tweet.

Content Marketing 99

Content Marketing Paid Search Agency Content Lead Scoring 99

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media 100

Social Media Resources Media Web 2.0 100

SendX

MAY 30, 2019

Existing customers spend 67% more money on your business than new customers. Albeit, in this case, you want to craft your email series to drive word of mouth marketing for your business. These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.”

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. Slides should be available for download soon here. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Guest post by Ann Smarty. Guides, tips, and advice from experienced construction workers.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Hubspot

AUGUST 20, 2019

It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. Nonprofit fundraising is exciting. It can even seem scary.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

nDash

NOVEMBER 19, 2020

Did you launch a new EdTech company and want to catch the attention of the higher education execs? Lee is an Adjunct Professor at Widener University where they taught courses regarding Environmental Law, Business Organizations, and Federal Criminal Law. Your business has a story, doesn’t it? Area of expertise: .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116