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Why edge cases matter in marketing strategy

Martech

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

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What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

In part one, we take a look back at the state of the gig economy in 2010. Whether you have decided to take the jump and you’re hoping to streamline and improve your business over the next year, or you’re on the verge of going solo, it’s important to look back before we look forward. 2010 set the tone for the #gigeconomy.

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Whatever Happened To The Business Case

Marketing Insider Group

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. And this makes me want to scream: whatever happened to the business case? Building a business case is hard because it starts by questioning the conventional wisdom.

Business 100
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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. There is some good news for B2B marketers evaluating solutions for B2B advertising: this report will help highlight the use case for ABM solutions, social platforms, DSPs, and marketing operating systems. Dear Forrester, It’s not 2010.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. “Disclosure is the law.&# Click here to cancel reply.

Web 2.0 100
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

It makes my case for personalizing content , doesn’t it? That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing. me-too products.