markempa

DECEMBER 19, 2011

But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011. Email him at adam.sutton@meclabs.com.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

JULY 12, 2010

For businesses just starting out with inbound marketing, we often advise to dip a toe in by starting out with just one component (e.g. So when we come across a company that does it all right from the get-go, needless to say, we're impressed. Inbound Marketing Case Study: Trust eMedia.

Case Study 28

Case Study Case Studies Social Media Studies 28

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Watch what’s being said, and where, about your company, product or service.”. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes.

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Content Marketing Institute

OCTOBER 29, 2017

The business I had started 2.5 This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She worked at a fairly large B2B company. Does anyone do that?”.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

markempa

SEPTEMBER 1, 2011

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Review these timestamps. 4:45 – An overview of the source of ideas and insight revealed in this webinar. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

SendX

MAY 30, 2019

Existing customers spend 67% more money on your business than new customers. In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Albeit, in this case, you want to craft your email series to drive word of mouth marketing for your business.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

MLT Creative

SEPTEMBER 8, 2010

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. ” to “How is your company doing social media? September 16, New Audience. New Tactics.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. displayed various studies that show that clicks are the preferred method to measure marketing performance. Customers decide when and how to engage with us in the buying journey.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. Other channels have not closed yet.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. Each session had short case studies followed by a question and answer session. . Break through. Be disruptive.

Social Media 100

Social Media Media POS Paid Search Agency 100

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

markempa

JUNE 7, 2005

As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. Ten times more people call now. Most landing pages dont do that!"

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? . The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Spot on everything.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

OCTOBER 26, 2017

Not only does it allow you to experience your employees’ feelings about their role and your company, but it also enables you to perceive your brand from a customer’s perspective. If you’re an empathetic leader, you can infuse more purpose into your employees’ work and refine your company’s culture. Empathy is a vital leadership skill.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Content Marketing Institute

DECEMBER 31, 2018

Bruce Lee case study. Think and Grow Rich case study. Unreasonable – No other company should have this goal. He said he had some very important business model questions for me and thought I could help. In 2007 I left an executive job in media to start a business. It’s not big enough.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said.

Press 50

Press Peer-to-peer Amazon BtoB 50

Hubspot

AUGUST 11, 2010

But some people—particularly those who are business-minded—just can’t seem to get away from asking: But is it relevant? Now we’ve pulled together their responses—along with some helpful analysis from us—into a new study: “2010 Social Media Usage, Attitudes, and Measurability: What Do Marketers Think?”

Social Media 28

Social Media Studies Marketing Budget Webinar Metrics 28

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. Sessions start October 5. What’s the Point?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. The bartender approaches, and asks if I’d like to hear the TV.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.”

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The ROI Guy

JUNE 22, 2010

Christa Carone, CMO of Xerox Corp in her Direct Marketing Association’s Digital Marketing Days keynote indicates that “Xerox is faced with the same challenges as every other company, which is cutting through the clutter in a world of information overload.” You’re a small business, and the contents all about enterprise systems management.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

ANNUITAS

OCTOBER 6, 2010

that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. Define Your Buyer Profiles & Buying Cycle.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Online Marketing Institute

OCTOBER 31, 2010

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics.

Social Media 40

Social Media Lead Ranking Lead Scoring B2B Thought Leadership 40