Tony Zambito
APRIL 12, 2010
The impact of Social Business is proving to be a seminal period in our history. Last year we saw some very profound thinking presented on social business. Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today.
Tony Zambito
MAY 1, 2011
Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them. Image via Wikipedia. What is happening?
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Tony Zambito
MAY 13, 2011
. The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases. Business leaders then in B2B felt that it would not amount to being a big influence in their B2B businesses.
Tony Zambito
OCTOBER 18, 2015
Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. It is time for businesses to move beyond buyer profiling. by Evan Shuster.
Tony Zambito
AUGUST 16, 2010
Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Will we look back on this year as the defining moment when marketing was transformed like never before? .
Tony Zambito
APRIL 24, 2010
It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK. In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. " There are several others cropping up as well.
Tony Zambito
MAY 16, 2010
Gaining insight into how these choices are aligned with a buyer’s goal orientation becomes a marketing and selling imperative for high stakes business model shifts, strategies, and new initiatives. . Getting a glimpse into how buyers make choices though can make a difference in success or failure.
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