Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.
The Point
FEBRUARY 24, 2011
Never mind the business case for such a heavy-handed approach, how would you feel personally if you received 6 phone calls over less than 2 weeks in response to an innocent sales inquiry? Call me a data point of one, but the company that makes those phone calls to my desk is someone with whom I’d never want to do business.
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