Marketing Craftmanship

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Sales Tips from PR Legend Lee Levitt

Marketing Craftmanship

Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary. Lee Levitt, sans fedora and shoulder bag. ” “What prospects really want to hear about is themselves.

PR 100
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Sales and Marketing Alignment: Facing Professional Culture Clash

Marketing Craftmanship

Amy Edmondson, the Novartis Professor of Leadership and Management at Harvard Business School, studies people and teams seeking to make a positive difference through the work that they do. At many companies, sales and marketing teams are strangers to each other.