2010 and Business - B2B Marketing Zone

Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

OCTOBER 5, 2016

But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later? Business Intelligence was the last successful analytics killer-app in the enterprise. to any Enterprise without any knowledge of the specifics of the business.

Marketing AI

Marketing AI Marketing Automation Services B2B Sales Lead Ranking

What the AlphaGo victory means for Marketing and Sales

Lattice

MARCH 15, 2016

How do you know if new-AI is right for your business? When we first started rolling out our predictive applications in 2010, we found that we could usually outperform >50% of reps in an organization. Companies with large marketing databases or reps covering a large patch will be the first to benefit from new-AI.

Marketing AI

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B2B Marketing Zone

Lattice

Preparing your Enterprise for AI: Lessons from predicting sales for B2B

What the AlphaGo victory means for Marketing and Sales

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