KoMarketing Associates

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. For small businesses specifically, only 56% of those surveyed in Clutch’s 2015 Digital Marketing Survey indicated that have responsive, mobile-friendly websites.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Understand: Of the more than 1,000 respondents who participated in Ecoconsultancy’s report, 31 percent claimed to have experimented with social media, while 43 did an average amount of social media networking (up from 37 percent in 2010) and 21 were heavily involved (up from 18 percent in 2010). So what’s a marketer to do?

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. We already know that the B2B journey is powered by content as prospects want to self-educate. Promoted Answers.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. A Great User Base and a Broad Business Adoption. Google left Mainland China in 2010 due to censorship.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Every business has one thing in common: The desire to achieve higher revenue and faster growth. Then track your top influencers so you can see exactly who is an evangelist for your business and who is create lasting relationships. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site. Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa? Developing buyer personas is a critical piece of this process. Block Out and Rise Above the Noise.

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5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

Multiple business factors might adversely effect this decision, including the amount of content to be displayed in the mobile site, ability to generate an effective user experience, and broader IT / web application functionality. In early 2010, Google acknowledged that site speed is a factor in search ranking.