Customer Experience Matrix

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing. me-too products.

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Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?

Customer Experience Matrix

Teradata today announced it plans to sell its Marketing Applications business. According to financial statements within the Teradata announcement, Marketing Applications revenue was down about 9% this year, which is surprising in a generally strong martech market but in line with the rest of Teradata’s business. So what happens now?

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. Most are small businesses but some are large corporations. per month email product.

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List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products. ClickSquared – originally a marketing services provider but now repositioning itself as cloud-based campaign management software.

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How Big Is the B2B Marketing Automation Industry?

Customer Experience Matrix

These methods all yield similar figures -- around a $200 million in revenue for 2010. That said, here's an excerpt from the report: Revenues for B2B marketing automation systems (excluding related services) were $200 million in 2010, according to Raab Associates estimates. Mid-size business ($20 million to $500 million revenue).

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2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

In 2018, little funding went to data access firms, companies founded before 2010, or the five largest companies (accounting for 25% of industry employment) even though those are still a major portion of the industry. These are offered as a convenience for their clients, not because the CDPs want to enter the email business.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two.