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Sales Enablement Danger

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I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Modern businesses tend to throw technology at challenges.

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An Interview of Steve Gershik of 28Marketing

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He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your opinion, why is that? What about testing?

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Five Myths of Lead Management

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Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Lead management is a business process that is enabled by technology (in this case marketing automation ). This blog originally posted in August 2010 on Silverpop.com.

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Missing the Mark

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Consider these statistics that were recently published by the Fournaise Group: • 73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be. • Make business decisions based on results. Think Like a Business. This means you must measure your outcomes.

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What’s Your ROI?

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This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI. Michael Brenner is a Sr. One Metric to Rule Them All.

ROI 100
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An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report

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For example, ‘we have a much greater opportunity to close business if we can get the finance department involved,’ or ‘companies that also use this kind of solution are great leads for us.’ Sales can really help this process at the front end of the demand generation process by identifying the characteristics of their top targets.

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What Do You Need for Successful Nurturing?

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that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. To quote Tony Jaros of SiriusDecisions at the 2010 Sirius Decisions Summit, “BANT are the four most dangerous letters in B2B marketing.” Define Your Buyer Profiles & Buying Cycle.