• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [2010, Business] Start engaging from the first click in the Customer Journey
    business, understand it we must. post titled, “Using Customer Journey Maps to Improve Customer Experience,”4 on the Harvard Business. help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. All Rights Reserved. general way.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [2010, Business] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    Even though this is a buyer-centric tactic, however, it clearly serves as a competitive advantage for the business. When it comes to effective, well-developed buyer personas, who would you say benefits more in this case – the buyer or the business? In marketing, you have to understand buyer personas. It’s logical but easy to forget.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [2010, Business] 4 Rules to Build a Lasting Relationship with an Influencer
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Rules to Build a Lasting Relationship with an Influencer by Raymond Morin - Maximize Social Business. As with any human-to-human […].
  • E-QUIP  |  TUESDAY, APRIL 14, 2015
    [2010, Business] The Art of Contractual Indemnity
    They write on a topic of interest to A/E firm leaders and business developers—how to avoid bad contract terms. In the 2010 case UDC v. I''m pleased to welcome Matthew Copus of Hall and Company and Ryan Kohler of CCM+S as guest posters this week. But these same states may have a more lax requirement for contracts with private parties.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [2010, Business] France’s Google is different than ours
    As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. In Europe, there is only cash or PIN. Even the 30s.
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [2010, Business] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    He originally reserved the writing for his spare time, before and after business hours. ” As Hinge’s research has shown, Visible Experts are an enormous asset to the companies they work for, attracting higher fees and accelerating growth and new business opportunities. Simple euphemisms, they are not. ” Mitch says.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [2010, Business] The Science of a Great TED Talk: What Makes a Speech Go Viral
    To help control for accuracy, the study stuck to only videos posted on TED.com in 2010 that were between 15-20 minutes long. You might recall more recent research from Munich''s Technische Universitaet that tested how leaders in business and academia are assessed and chosen. Getting chosen to speak at a TED conference is no easy feat.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [2010, Business] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    This means that businesses must regularly reevaluate the channels they use to interact with customers, and ensure that they are aligned with buyer preferences. As highlighted within our August 2014 Social Customer Care: Steps to Success in 2014 study, the adoption of social media by contact centers has grown four-fold between 2010 and 2014.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [2010, Business] Is Your Open Office Causing a Creative Crisis?
    In 2010, the average was 225 square feet. Cambridge Sound Management told The Boston Globe that its business had tripled since 2011, with most of its rise in business due to open office plans. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The Rise of the Open Office.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [2010, Business] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Remember how much simpler life was back in 2010? businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [2010, Business] 8 Mistakes Brands Make With Instagram
    Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. Like it or not, buying and selling Instagram followers and engagement is a big business. They’ve also created a VIP program that helps them earn business return via Instagram.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [2010, Business] The Social Graph for Managing Influencer Relationships
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. The Social Graph for Managing Influencer Relationships by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [2010, Business] What Happens After You Get a Bid on Shark Tank?
    For those of you who need a refresher, here''s the premise: Each episode features four promising entrepreneurs from all walks of life who pitch their various businesses to a panel of five, cutthroat "sharks" -- self-made multimillionaire and billionaire investors who''ve achieved enormous success in their respective industries.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2010, Business] 10 User Generated Content Campaigns That Actually Worked
    There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. You’re in luck! 10) Coffee for Less.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [2010, Business] Four ways customer connections will change by 2020
    Let’s compare that to the “norm” just five years ago in 2010 … Most people searched online via a laptop or desktop, since smartphone adoption had risen to only about 20 percent. 2010 was the year everybody thought  QR codes  would be the rage. Let’s compare that to the “norm” just five years ago in 2010 …. Dramatically.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [2010, Business] The Future of CRM is Customer Engagement
    He’s got another book coming out next year from the Harvard Business Press called A Commonwealth of Self-Interest , about business strategies and programs for customer engagement. So here are the numbers from a three-year study from 2010, 2011, and 2012: One star: 83.7 Paul Greenberg. Paige Musto. It’s a good term.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2010, Business] Why The Most Effective B2B Marketing Tactic May Surprise You
    More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. really believe in content marketing, and I think it’s here to stay. I’ve been blogging about it since 2010. But, it’s not. But wait a minute. Don’t get me wrong.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2010, Business] The Word Of The Year Is a #Hashtag
    ” In 2010, it was “app.” In 2010, the word of the decade was “google.” (And in 2008 the WOTY was “bailout”; in 2007 “subprime”; in 2006 “Plutoed”; in 2005 it was “truthiness” Read the whole list.).   In 2012, ADS members determined that “hashtag” was the word of the year.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [2010, Business] New 2015 Marketing Budget Benchmarks
    The findings also indicate that marketers are more likely to be increasing overall budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report in 2010, during the height of the economic crisis. We hope it provides useful insight into the health of your marketing business.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [2010, Business] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    you’ll be walking down a road that many businesses have walked down before. But in October of 2010, the powers that be at Gap decided to “modernize” the brand. If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. Some of them were successful. All caps.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [2010, Business] When Social Media Influence Marketing Becomes the Brand
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [2010, Business] B2B data decay and list rental – buyer beware!
    Think of an individual’s business card, as that’s how we gathered these surprising statistics. They were simply asked what has changed on their business card in the last 12 months. Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Creativity.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [2010, Business] Are the 4Ps Still Relevant or In Need of a Major Reset?
    Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions. The 4-Ps of Outcome / Value Marketing / Selling proposed by Forrester include: Problem - What are the customer’s business objectives and challenges –you are helping them to solve.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 5, 2015
    [2010, Business] The Power of the Pivot: Get Started with Excel Pivot Tables
    If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. What is a pivot table? Use headings.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [2010, Business] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Many businesses have ways to measure the cost per subscriber, or cost per lead. Become a source of insights for your prospects and you will enable your sales team to gain new business. 9.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 27, 2015
    [2010, Business] Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
    With a global team of dedicated business partners, Toshiba provides end-to-end solutions, services and support that help clients meet virtually any retail technology need. Winner of International Design Awards in 2013, 2012, 2011 and 2010. They compete with endless aisles and endless comparisons of products and prices online. Over 1.1
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [2010, Business] 5 Facts Every Business Needs to Know about the Mobile Revolution
    Those who fail to do this risk missing out on an increasingly important business channel. One way of preparing for the mobile shift—perhaps one of the best ways of doing this—is for businesses to optimize for mobile using Responsive Web Design (RWD). Guess what? The world is in the middle of a mobile revolution.
  • E-QUIP  |  FRIDAY, JANUARY 23, 2015
    [2010, Business] Does Sharing Financial Information Improve Performance?
    Magazine''s 2010 Top Small Company Workplaces practice OBM, as do 40% of Inc.''s Top 500 fastest growing companies. It improves employee engagement, retention, motivation, innovation, and corporate sustainability, according to a white paper published by the UNC Kenan-Flagler Business School. Is there a trend here? Provide context.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [2010, Business] The Pyramid of Relationships with Social Media Influencers
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Social Media Influence
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [2010, Business] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    If marketing were easy, every business would be successful. What we miss is seeing monkeys in business suites happily prancing around and acting like people. 2010 changed the way we viewed Old Spice forever when advertising agency Wieden + Kennedy enlisted handsome Isaiah Mustafa to portray “The Man Your Man Could Smell Like.”
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [2010, Business] 11 Underdog Brands That Differentiated Themselves From the Competition
    Even though the underdog theme remains the same, each business has a story, and every business has a unique way of telling that story that truly resonates with its audience. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Within a year, the candle business brought in $20,000. Ta-da! Branding
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [2010, Business] How Do You Start Over After Building a Successful Blog?
    In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. Or at least without one that made strategic sense, driving people to me rather than someone else’s business. You wouldn’t believe it, would you?
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 19, 2014
    [2010, Business] The Awesome Power of Stories in Marketing
    The Acer is a lot clunkier than the rocket-fast touch screen Lenovo Yoga 2, but it works and Outlook 2010 works too, Every Sunday evening, 60 Minutes comes on CBS TV. Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , Find New Customers , Florida , Social Media , Social Networks.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [2010, Business] 2015 : The Influencer Marketing in the Digital Age
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Leaders now understand the importance of using content to stand out. Social Media Influence
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2010, Business] 5 Surprising Studies on What People Consider "Good" Customer Service
    57% of customers expect the same response time at night and on weekends as during normal business hours. It''s a great habit to get into, and it can be a great way to grow your business. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. It depends. Price.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2010, Business] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    By 2010, we were on to our fifth ESP. Test every practice to see if it''s truly "best" for your business. We kept business units separate (Americas Channel vs. Americas Direct vs. EMEA vs. APAC) but centralized the persona segmentation within them. Over the last eight years, lots of things have changed in HubSpot''s marketing.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2010, Business] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    Interestingly, RoboSapien was used as an example in a free, online business and marketing book. According the Huffington Post , it only took until 2010 for 25 million Americans to have Snuggies. You can see in the Google Trends chart that interest in Shake Weight peaked during the 2010 holiday season (specifically in December).
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [2010, Business] How to Create Exciting Content for a Boring Industry
    There are a million sites out there offering business advice for owners, but none quite like the Middle Finger Project. But FICO’s primary audience is made up of businesses, and the website discusses topics such as predictive analytics and decision management. (OK maybe there is something more boring than credit scores.) Agreed!
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [2010, Business] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 1, 2014
    [2010, Business] Do you Dominate the Conversation?
    Both men have successful businesses, are in their late 40s, early 50s, with lots of experience under their belts—we’re not talking about a couple of rookies here. He retired from his advertising company in 2010 after 38 years in business. Do You Totally Dominate the Conversation? Ken Thoreson.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [2010, Business] The Power of the Pivot: Get Started with Excel Pivot Tables
    If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. What is a pivot table? Use headings.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [2010, Business] How to Do Competitive Analysis in a Crowded Industry
    One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). We’ve worked with many businesses to provide marketing strategies and execution that result in growth.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [2010, Business] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [2010, Business] The Fast Growing Influence of the Social Media Ambassador
    In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Fast Growing Influence of the Social Media Ambassador by Raymond Morin - Maximize Social Business.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [2010, Business] The 15 Best LinkedIn Pulse Articles On Marketing
    started publishing on Slideshare in July of 2010. Software Is Eating The Digital Advertising Business  (687,967 pageviews / 116 comments) by Tod Sacerdoti. This concept isn’t new, but Brian suggests that no business is too big to fail if it is not adaptive to change. Thousands of new visitors every month! Because Software.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [2010, Business] Small Business Saturday – November 29 – Shop Small and Local
    And for those of us who are small business owners (or who prefer to shop at small businesses), there’s Small Business Saturday. Just how important is small business? Small and new businesses create two out of every three net new jobs in the United States. billion at small independent businesses.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [2010, Business] Why People Buy Things Online [Data]
    Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas , designing a new experiment for your website, or maybe even making the case to your boss to hire someone new. Key Findings. Takeaway. Key Findings. Takeaway. This one’s pretty straightforward.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [2010, Business] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [2010, Business] The social media forecast: Cloudy!
    But to add different spin on things, I came across a list of predictions I made in 2010. This was a pretty gutsy prediction because in 2010 everybody was hot, hot, hot about QR codes. As I look back, 2010 was really the dawn of “content marketing.” Gigantic, in fact. Micro payments – finally? At least it was for me.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [2010, Business] A Handy Holiday Marketing Calendar
    Small Business Saturday started in 2010 by American Express. This small business focused holiday is all about encouraging people to support small businesses and keep it local during the holiday season. Once again, it’s time to plan your holiday marketing campaigns. delivery: Postcard Deadline Dates. Learn more.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 2, 2014
    [2010, Business] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
    “Did I know about manufacturing and the vent business when I inherited it? As the Owner and CEO of Sunvent Industries and Flood Solutions, Lori is part of a rapidly growing group of women who own businesses. million businesses in the U.S. according to the American Express OPEN report, The State of Women-Owned Businesses, 2013.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [2010, Business] ?6 SEO Myths BUSTED
    Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. This means, aside from Google’s Search Engine Optimization Starter Guide , which outlines best practices and was last updated in 2010, everything else is largely speculation by outside parties. The keyword is dead.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [2010, Business] Saucy Tips to Boost Sales via Pinterest
    Lea Richards has a unique title and a unique business. She’s the “Head Hog” at Pig of Month BBQ , an LA and Ohio-based business that ships must-eat barbecue meats to a customer’s door. The business was inspired by her family’s quest to find the perfect barbecue. Go to Pinterest to get started.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [2010, Business] VR Customer Spotlight: The Epicurean Connection
    happy VerticalResponse customer since 2010, Sheana relies on email marketing to promote her many events and any distinctive new products she carries at the shop. Sheana recently took a few minutes out of her busy day to share some insights into her thriving small biz. What is the best thing about owning a small business?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [2010, Business] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    Businesses need to be in front of their customers’ faces and at their fingertips at all times. Marketers must also develop advertising with effective calls to action appropriate for the device on which they are viewed that drive quality leads to your business. As consumers, we love media. Call Tracking
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 4, 2014
    [2010, Business] U.S. Manufacturing Anchors the Innovation Economy
    businesses — over 30% of U.S. manufacturers reported an innovation — the introduction of a radically new product or process — in 2010, compared to only 13% of other businesses. adding 646,000 manufacturing jobs since February 2010. Source: Prairie Business ). Manufacturing firms in the U.S.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [2010, Business] How IBM Used Inbound Marketing to Thrive in the Digital Age
    As a rule, profound changes in consumer behavior necessitate equally profound changes in business best practices. Think of it as survival of the fittest: businesses that fail to evolve stagnate, many eventually die out. With its focus on the customer experience, inbound represents an evolutionary approach to marketing. Just ask IBM.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [2010, Business] Blogging Labor: Top 10 Posts of the Past Year
    Theme parks really do hold lessons for B2B marketers; here are 10 B2B marketing and business lessons from Walt Disney World and Universal Studios. October 13, 2010. Discover the role of social media in brand visibility, how social media use differs in B2B vs. B2C companies and between large and small businesses, and more. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [2010, Business] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” The post The Facebook Other Folder and the Strangers Who Love Me There appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 14, 2014
    [2010, Business] An Interview with Habitat for Humanity Executive Director, John Habat
    Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. What does Habitat for Humanity need most from the community and businesses that wish to help? A. Right now we’re in the middle of our  annual Tool Drive supporting the Greater Cleveland Habitat for Humanity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [2010, Business] Social Media and the Stock Market: A Lesson in Global Manipulation
    In 2010, Australian airliner QANTAS first felt the brunt of social media’s inclination to trust “straight from the horse’s mouth” sources when a misinformed tweet about a plane crashing in Indonesia lead to false media reports and a huge drop in the company’s share price. By Kate Prince, {grow} Community Member. Read on. Read on.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [2010, Business] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    Since the company’s founding in 2010, it has raised more than $8.5 In this role, Lessard will drive corporate marketing and business development for Vidyard with a focus on creating customer-centric value propositions and innovative go-to-market strategies. The company reported 1800% revenue growth in 2013. Press Releases
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [2010, Business] The Fallacy of the Lazy Millennial
    But as any good business person, this is generally an over simplification and based on our experience, flat out wrong. This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. In fact, we hire them by the droves because they are highly proficient. They also might drink craft beer. Positive attitude.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [2010, Business] The Digital Reality: How Technology has Transformed the New Business
    Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business. Robert Plant recently wrote an article over at Harvard Business Review that started turning the wheels in my pen-and-paper, words-kind-of–girl head. Tech Infiltrates the Biz. So, grab a book.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [2010, Business] B2B Content Marketing Execution: We’re Not as Mature as We Think
    While 51% of B2B marketing leaders rate their content marketing practices as very mature, an overwhelming 85% fail to connect content activity to business value. See this Harvard Business Review article about Rethinking the 4 Ps.). July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [2010, Business] B2B Content Marketing Execution: We’re Not as Mature as We Think
    While 51% of B2B marketing leaders rate their content marketing practices as very mature, an overwhelming 85% fail to connect content activity to business value. See this Harvard Business Review article about Rethinking the 4 Ps.). July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [2010, Business] Onward, to Total Immersion!
    For a business to deny this fact simply ensures its demise, be it fast or slow. Beyond that, however, advancements in digital over the last several years have enabled us to forge relationships between businesses and customers that were at the very least highly improbable, if not impossible. An online catalog, in essence. wonder.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [2010, Business] Onward, to Total Immersion!
    For a business to deny this fact simply ensures its demise, be it fast or slow. Beyond that, however, advancements in digital over the last several years have enabled us to forge relationships between businesses and customers that were at the very least highly improbable, if not impossible. An online catalog, in essence. wonder.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 26, 2014
    [2010, Business] Off the Grid Serves up Sizzling Content Using Social, Mobile & Email Marketing
    In June of 2010, Off the Grid (OtG), a popular San Francisco-based “ roaming mobile food extravaganza ” (and VerticalResponse customer!) Email Marketing Small Business Marketing Social Media email marketing Social Media Marketing opened their first three markets. Take a look at OtG’s Twitter feed. All rights reserved.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [2010, Business] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site. Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa? Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [2010, Business] Help me solve marketing’s biggest mystery
    Of course I’m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. Obviously the creativity, technology and business case are there. In 2010 using social media to promote a product was a novelty but most big brands should have it figured out by now. And the results? The campaign was brilliant.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [2010, Business] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Plus, consumers have been able to "unlike" a company page with the click of a button since 2010. But ask yourself the business value of all those low-quality Facebook Likes. Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Sweet memories, right? Oatmeal said it best.).
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2010, Business] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    As an inbound business, our website plays a major role in everything we do. Redesigning it doesn''t happen on a whim after a few mojitos: It''s carefully planned, benchmarked, and analyzed so we can understand what kind of impact the redesign will have on our business. But as the business grew, so did the competition. Ah, yes.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [2010, Business] How to Conduct Market Research on a Tight Budget
    In 1982, Toothpaste Brand Colgate decided it would expand its brand by launching Colgate Kitchen Entrees , frozen dinners for the busy consumer. Finally, remember the infamous Gap Logo redesign of 2010? The Census Bureau''s Quick Facts : This site gives quick facts about people, businesses, and geography. It''s understandable.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [2010, Business] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    Pricing begins around $10,000 per month for small business clients and is set to meet client goals for lead cost and volume. The company was founded in 2010 and has more than 70 customers. I’ve seen more interesting systems recently than I have time to review in depth. It now has signed more than 30 paying clients. market.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [2010, Business] Inspirational Content That #GivesYouWings
    think it’s fairly obvious; I love extreme sports and business. It’s actually the video below that came first (“Way Back Home” in 2010) -- with over 30,000,000 views. I love Skype. just had a call with my good friend, George. “Why don’t you just do it differently?” They are a house of media.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [2010, Business] NY Times Does 6-Month Study, Concludes It Needs to Move Faster
    The media business, in fact, has become a technology business. Back in 2010, I wrote an article for Newsweek about Huffington Post, and mentioned that one key to its growth had been its remarkable content management system. This post originally appeared on the Opinion section of Inbound Hub. Emphasis mine.) content creation
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [2010, Business] 17 Content Marketing Trends to Keep an Eye On
    Every and any major decision a business makes should focus on improving the bottom line. Only 28% of businesses are able to measure the ROI of content marketing right down to the piece of content ( The Drum ). European Businesses Are Slow to Pick Up on Content Marketing. His traffic continues to decrease daily. Image source.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [2010, Business] 24 reasons SEO and social media are inextricably linked
    81% of businesses consider their blogs to be an important asset to their businesses (source:  Search Engine Journal ). In 2010, Google and Bing admitted to also rank website by how sociable they are (source:  PPC.org ). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [2010, Business] What is the ROI on Delight?
    Clearly this restaurant didn’t need to drum up business, but my experience and the story I tell transformed from grumpy to delighted. Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. Delight does not always reflect in short term ROI.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [2010, Business] 5 Ways to Improve the Quality of Your B2B Leads
    Unfortunately, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a study by MarketingSherpa. 2. Lead nurturing is the process of building relationships with qualified prospects regardless of when they will buy, with the goal of earning their business when they are ready.
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [2010, Business] 6 Tips to Help Your Hospital Succeed on Pinterest
    Since its launch in 2010, Pinterest has become one of the fastest growing social media channels out there. Pinterest provides a rich pin feature  for businesses to use. Pinterest currently boasts 70 million+ users and over 30 billion pins. Pinterest, at heart, is a visual platform. Why pin it? Pay attention to your audience.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [2010, Business] The Dark Future of Native Advertising
    Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Native advertising, and specifically native publishing programs, will struggle in the future. First a quick definition of native publishing. Or is it? You can too.
  • HINGE MARKETING  |  MONDAY, APRIL 28, 2014
    [2010, Business] Visible Expert Profile: Joe Pulizzi
    Joe’s journey to Visible Expert started at Penton , the largest independent business publisher in North America. Joe had always wanted to run his own business, so in 2007 he left Penton to launch his own firm, Junta42. ” Over time, though, Joe realized that Junta42’s business model just wasn’t working.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [2010, Business] Top 3 Tips for Optimizing Social Advertising on Facebook
    According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015. Because of the social nature of the platform, it can be difficult to get user’s to engage with businesses. Marketers are spending big on social advertising. Advertising within news feeds. Set up mobile-specific campaigns.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [2010, Business] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    harbinger of business decline? It’s a sea change for businesses unenthusiastic about having to (again) rethink strategies, page designs, and navigational structures. In the olden days — say 2010 – landing pages were mostly associated with campaigns, promotions, and paid search. At least not as much as it used to be. Not no more.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [2010, Business] 83 Exceptional Social Media and Marketing Statistics for 2014
    “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” Business Blogging Stats and Facts. MarketingCharts ). 7.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [2010, Business] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. Small businesses were popping up all over the world, focusing more on brain size, not wallet size. Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. I just picked up a new hobby. Who knew?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010, Business] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. Building on that is “The Brain”, a set of engines that use business rules and predictive analytics to determine the right customer experience, regardless of channel.  Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010, Business] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    Here’s why: In a 2010 study by the Aberdeen Group , companies with strong sales and marketing alignment achieved 20% annual revenue growth. Unfortunately, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a study by MarketingSherpa. It all comes down to goals. Talk About Money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2010, Business] Klout Founder says Lithium deal will propel new development
    Schaefer: In all my years in business, I have never met a person more focused and passionate about making a company come to life than you. Schaefer: You’ve had an incredible opportunity to personally nurture your business idea for six years. million in May of 2010 and seemed to be riding the wave of social media popularity.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [2010, Business] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    million in 2010 to 53.2 Location provides a highly effective way to send locally-targeted, relevant content to your customers at times that most benefit your business. The key is to make sure you turn that information into intelligence to inform your business decisions. Your customers are digital omnivores. Mobile. Analyze.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2010, Business] Eight years of top business brands on Twitter and their First Tweets
    Which businesses were early adopters on Twitter? Microsoft Business UK. TalkTalk Business. Date set up: 29th Jan 2010. Date set up: 6th April 2010. Date set up: 19th May 2010. Date set up: 2nd November 2010. HSBC UK Business. O2 Business. And what were they saying 8 years ago? Nothing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [2010, Business] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    “In trying to determine the best way to address questions regarding the proper protocols of a social business, IBM struck on a novel idea: rather than confining a small group of people to a conference room to hammer out social policy, why not take the question to the people? Those voices collectively shape the brand.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [2010, Business] How to Democratize Product & Process Innovation: What We Learned by Hacking
    The S&P index is a definitive view into the best of the best and represents companies that meet certain measures of liquidity, but we know the shift isn’t limited to top performing enterprise businesses. How can a business of any size stay ahead of the downfall? Innovate or Die. About 50 years ago, living to 61 was normal. What
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [2010, Business] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Their comments will surprise and enlighten you. They especially want to know about their job performance.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [2010, Business] The Changing Nature Of Work [Slideshare]
    In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. What can businesses do to prepare? Strateg
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [2010, Business] 11 Thought-Provoking Guides to Content Marketing for 2014
    Sarah Arrow writes that too many business blogs contain helpful content, but lack purpose: “what’s the thing you would like the reader to do after reading your post?” 24 Epic Ideas for Connecting with Your Customers – Content Marketing Playbook by Content Marketing Institute by Cox Business BLUE.
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [2010, Business] Book Review: The Social Employee
    “In trying to determine the best way to address questions regarding the proper protocols of a social business, IBM struck on a novel idea: rather than confining a small group of people to a conference room to hammer out social policy, why not take the question to the people? Those voices collectively shape the brand.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Business] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. The speed of content creation has been elevated to a marketing business process that is key to competitive advantage. Why is content such a “buzz”?! Why is the WhatsApp acquisition considered relevant in the world of content creation?
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