• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [2010, Business] Start engaging from the first click in the Customer Journey
    business, understand it we must. post titled, “Using Customer Journey Maps to Improve Customer Experience,”4 on the Harvard Business. help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. All Rights Reserved. general way.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [2010, Business] VR Customer Spotlight: The Epicurean Connection
    happy VerticalResponse customer since 2010, Sheana relies on email marketing to promote her many events and any distinctive new products she carries at the shop. Sheana recently took a few minutes out of her busy day to share some insights into her thriving small biz. What is the best thing about owning a small business?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [2010, Business] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    Businesses need to be in front of their customers’ faces and at their fingertips at all times. Marketers must also develop advertising with effective calls to action appropriate for the device on which they are viewed that drive quality leads to your business. 'As consumers, we love media. Call Tracking
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 4, 2014
    [2010, Business] U.S. Manufacturing Anchors the Innovation Economy
    businesses — over 30% of U.S. manufacturers reported an innovation — the introduction of a radically new product or process — in 2010, compared to only 13% of other businesses. adding 646,000 manufacturing jobs since February 2010. Source: Prairie Business ). Manufacturing firms in the U.S.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [2010, Business] How IBM Used Inbound Marketing to Thrive in the Digital Age
    As a rule, profound changes in consumer behavior necessitate equally profound changes in business best practices. Think of it as survival of the fittest: businesses that fail to evolve stagnate, many eventually die out. With its focus on the customer experience, inbound represents an evolutionary approach to marketing. Just ask IBM.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [2010, Business] Blogging Labor: Top 10 Posts of the Past Year
    Theme parks really do hold lessons for B2B marketers; here are 10 B2B marketing and business lessons from Walt Disney World and Universal Studios. October 13, 2010. Discover the role of social media in brand visibility, how social media use differs in B2B vs. B2C companies and between large and small businesses, and more. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [2010, Business] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” The post The Facebook Other Folder and the Strangers Who Love Me There appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 14, 2014
    [2010, Business] An Interview with Habitat for Humanity Executive Director, John Habat
    Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. What does Habitat for Humanity need most from the community and businesses that wish to help? 'Right now we’re in the middle of our  annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [2010, Business] Social Media and the Stock Market: A Lesson in Global Manipulation
    In 2010, Australian airliner QANTAS first felt the brunt of social media’s inclination to trust “straight from the horse’s mouth” sources when a misinformed tweet about a plane crashing in Indonesia lead to false media reports and a huge drop in the company’s share price. 'By Kate Prince, {grow} Community Member. Read on. Read on.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [2010, Business] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    Since the company’s founding in 2010, it has raised more than $8.5 In this role, Lessard will drive corporate marketing and business development for Vidyard with a focus on creating customer-centric value propositions and innovative go-to-market strategies. The company reported 1800% revenue growth in 2013. Press Releases
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [2010, Business] The Fallacy of the Lazy Millennial
    But as any good business person, this is generally an over simplification and based on our experience, flat out wrong. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. In fact, we hire them by the droves because they are highly proficient. They also might drink craft beer. Sense of humor.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [2010, Business] The Digital Reality: How Technology has Transformed the New Business
    'Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business. Robert Plant recently wrote an article over at Harvard Business Review that started turning the wheels in my pen-and-paper, words-kind-of–girl head. Tech Infiltrates the Biz. So, grab a book.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [2010, Business] Onward, to Total Immersion!
    For a business to deny this fact simply ensures its demise, be it fast or slow. Beyond that, however, advancements in digital over the last several years have enabled us to forge relationships between businesses and customers that were at the very least highly improbable, if not impossible. An online catalog, in essence. wonder.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 26, 2014
    [2010, Business] Off the Grid Serves up Sizzling Content Using Social, Mobile & Email Marketing
    'In June of 2010, Off the Grid (OtG), a popular San Francisco-based “ roaming mobile food extravaganza ” (and VerticalResponse customer!) Email Marketing Small Business Marketing Social Media email marketing Social Media Marketing opened their first three markets. Take a look at OtG’s Twitter feed.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [2010, Business] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site. Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa? Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [2010, Business] Help me solve marketing’s biggest mystery
    Of course I’m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. Obviously the creativity, technology and business case are there. In 2010 using social media to promote a product was a novelty but most big brands should have it figured out by now. And the results? The campaign was brilliant.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [2010, Business] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Plus, consumers have been able to "unlike" a company page with the click of a button since 2010. But ask yourself the business value of all those low-quality Facebook Likes. 'Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Sweet memories, right? 1) #FollowFriday. 4) QR Codes.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2010, Business] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    As an inbound business, our website plays a major role in everything we do. Redesigning it doesn''t happen on a whim after a few mojitos: It''s carefully planned, benchmarked, and analyzed so we can understand what kind of impact the redesign will have on our business. But as the business grew, so did the competition. Ah, yes.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [2010, Business] How to Conduct Market Research on a Tight Budget
    In 1982, Toothpaste Brand Colgate decided it would expand its brand by launching Colgate Kitchen Entrees , frozen dinners for the busy consumer. Finally, remember the infamous Gap Logo redesign of 2010? The Census Bureau''s Quick Facts : This site gives quick facts about people, businesses, and geography. It''s understandable.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [2010, Business] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    Pricing begins around $10,000 per month for small business clients and is set to meet client goals for lead cost and volume. The company was founded in 2010 and has more than 70 customers. 'I’ve seen more interesting systems recently than I have time to review in depth. It now has signed more than 30 paying clients. market.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [2010, Business] Inspirational Content That #GivesYouWings
    think it’s fairly obvious; I love extreme sports and business. It’s actually the video below that came first (“Way Back Home” in 2010) -- with over 30,000,000 views. 'I love Skype. just had a call with my good friend, George. “Why don’t you just do it differently?” They are a house of media.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [2010, Business] NY Times Does 6-Month Study, Concludes It Needs to Move Faster
    The media business, in fact, has become a technology business. Back in 2010, I wrote an article for Newsweek about Huffington Post, and mentioned that one key to its growth had been its remarkable content management system. 'This post originally appeared on the Opinion section of Inbound Hub. on the job. Emphasis mine.)
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [2010, Business] 17 Content Marketing Trends to Keep an Eye On
    Every and any major decision a business makes should focus on improving the bottom line. Only 28% of businesses are able to measure the ROI of content marketing right down to the piece of content ( The Drum ). European Businesses Are Slow to Pick Up on Content Marketing. His traffic continues to decrease daily. Image source.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [2010, Business] 24 reasons SEO and social media are inextricably linked
    81% of businesses consider their blogs to be an important asset to their businesses (source:  Search Engine Journal ). In 2010, Google and Bing admitted to also rank website by how sociable they are (source:  PPC.org ). '59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [2010, Business] What is the ROI on Delight?
    Clearly this restaurant didn’t need to drum up business, but my experience and the story I tell transformed from grumpy to delighted. Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. Delight does not always reflect in short term ROI.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [2010, Business] 5 Ways to Improve the Quality of Your B2B Leads
    Unfortunately, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a study by MarketingSherpa. Lead nurturing is the process of building relationships with qualified prospects regardless of when they will buy, with the goal of earning their business when they are ready.
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [2010, Business] 6 Tips to Help Your Hospital Succeed on Pinterest
    'Since its launch in 2010, Pinterest has become one of the fastest growing social media channels out there. Pinterest provides a rich pin feature  for businesses to use. Pinterest currently boasts 70 million+ users and over 30 billion pins. Pinterest, at heart, is a visual platform. Why pin it? Pay attention to your audience.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [2010, Business] The Dark Future of Native Advertising
    Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. 'Native advertising, and specifically native publishing programs, will struggle in the future. First a quick definition of native publishing. Or is it? You can too.
  • HINGE MARKETING  |  MONDAY, APRIL 28, 2014
    [2010, Business] Visible Expert Profile: Joe Pulizzi
    Joe’s journey to Visible Expert started at Penton , the largest independent business publisher in North America. Joe had always wanted to run his own business, so in 2007 he left Penton to launch his own firm, Junta42. ” Over time, though, Joe realized that Junta42’s business model just wasn’t working.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [2010, Business] Top 3 Tips for Optimizing Social Advertising on Facebook
    in 2010 to $8.3B Because of the social nature of the platform, it can be difficult to get user’s to engage with businesses. 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2015. Advertising within news feeds. Set up mobile-specific campaigns.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [2010, Business] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    harbinger of business decline? It’s a sea change for businesses unenthusiastic about having to (again) rethink strategies, page designs, and navigational structures. In the olden days — say 2010 – landing pages were mostly associated with campaigns, promotions, and paid search. At least not as much as it used to be. Not no more.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [2010, Business] 83 Exceptional Social Media and Marketing Statistics for 2014
    '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” Business Blogging Stats and Facts. No, not that.)
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [2010, Business] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. Small businesses were popping up all over the world, focusing more on brain size, not wallet size. Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. 'I just picked up a new hobby. 2) Apple.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010, Business] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. Building on that is “The Brain”, a set of engines that use business rules and predictive analytics to determine the right customer experience, regardless of channel.  'Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010, Business] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    Here’s why: In a 2010 study by the Aberdeen Group , companies with strong sales and marketing alignment achieved 20% annual revenue growth. Unfortunately, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a study by MarketingSherpa. It all comes down to goals. Talk About Money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2010, Business] Klout Founder says Lithium deal will propel new development
    Schaefer: In all my years in business, I have never met a person more focused and passionate about making a company come to life than you. Schaefer: You’ve had an incredible opportunity to personally nurture your business idea for six years. This was my first time really managing a business of any kind, at any level.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [2010, Business] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    million in 2010 to 53.2 Location provides a highly effective way to send locally-targeted, relevant content to your customers at times that most benefit your business. The key is to make sure you turn that information into intelligence to inform your business decisions. Your customers are digital omnivores. Mobile. Analyze.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2010, Business] Eight years of top business brands on Twitter and their First Tweets
    'Which businesses were early adopters on Twitter? Microsoft Business UK. TalkTalk Business. Date set up: 29th Jan 2010. Date set up: 6th April 2010. Date set up: 19th May 2010. Date set up: 2nd November 2010. HSBC UK Business. O2 Business. And what were they saying 8 years ago? Nothing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [2010, Business] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    “In trying to determine the best way to address questions regarding the proper protocols of a social business, IBM struck on a novel idea: rather than confining a small group of people to a conference room to hammer out social policy, why not take the question to the people? Those voices collectively shape the brand.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [2010, Business] How to Democratize Product & Process Innovation: What We Learned by Hacking
    The S&P index is a definitive view into the best of the best and represents companies that meet certain measures of liquidity, but we know the shift isn’t limited to top performing enterprise businesses. How can a business of any size stay ahead of the downfall? 'Innovate or Die. About 50 years ago, living to 61 was normal. What
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [2010, Business] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Their comments will surprise and enlighten you. They especially want to know about their job performance.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [2010, Business] The Changing Nature Of Work [Slideshare]
    'In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. What can businesses do to prepare?
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [2010, Business] 11 Thought-Provoking Guides to Content Marketing for 2014
    Sarah Arrow writes that too many business blogs contain helpful content, but lack purpose: “what’s the thing you would like the reader to do after reading your post?” 24 Epic Ideas for Connecting with Your Customers – Content Marketing Playbook by Content Marketing Institute by Cox Business BLUE.
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [2010, Business] Book Review: The Social Employee
    “In trying to determine the best way to address questions regarding the proper protocols of a social business, IBM struck on a novel idea: rather than confining a small group of people to a conference room to hammer out social policy, why not take the question to the people? Those voices collectively shape the brand.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Business] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. The speed of content creation has been elevated to a marketing business process that is key to competitive advantage. 'Why is content such a “buzz”?! Why is the WhatsApp acquisition considered relevant in the world of content creation?
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Business] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. The speed of content creation has been elevated to a marketing business process that is key to competitive advantage. 'Why is content such a “buzz”?! Why is the WhatsApp acquisition considered relevant in the world of content creation?
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Business] Announcing Our Pilot Study: Increase Your Net Tuition Revenue
    'Fathom is looking for business officers at public and private universities who are interested in increasing net tuition revenue by strategically reducing discount rate. Department of Education 2010 financial aid survey , four-year independent higher education institutions awarded 70.3% of tuition and fees, up from 46.5% in 2011.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [2010, Business] Persistence is fertile
    The average online donation was $80, and the average Obama donor gave more than once;” also, according to Joshua Green in his Bloomberg Business Week article, The Science Behind Those Obama Campaign E-Mails , “Most of the $690 million Obama raised online came from fundraising e-mails.” Plus, there’s no accountability. Persistence.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2010, Business] The Golden Rule for Marketing
    More than 200 million numbers had already been added to the Do Not Call registry in 2010. In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Marketing has become a bad word to many. The Golden Rule. Do you want unsolicited email? Your Turn.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [2010, Business] Inbound Marketing vs. Content Marketing – What’s the Difference?
    To help you become an informed marketer (or debate participant, your choice,) we’ve curated a comprehensive history of the practices, as well as highlighted the differences and similarities, and some insight on how you can apply these tactics at your business: History of the Terms. Caution. They were right, it turns out. Inbound Marketing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [2010, Business] While You Were Sleeping: The Olympic Storylines You Might Have Missed
    Prior to the 2010 Olympics in Vancouver, Fuahea Semi was a Tongan computer science student with no Winter Olympics ambitions -- and who could blame him? serial entrepreneur, Yana is also a savvy marketer: Her business prowess and good looks have landed her on the cover of many-a-fashion magazine. 2) The Beer Wars: Holland vs. Canada.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, FEBRUARY 11, 2014
    [2010, Business] Why I Gave Up My Copywriting Business
    closed down my copywriting / book ghostwriting business. When I started my business 15 years ago, I didn’t start it with the idea of being a world-famous copywriter. When I quit my job to move to the east coast, I literally woke up one morning and said, “I’ll go into business for myself!” ” haha.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [2010, Business] Facebook’s Look Back Videos and the Power of Personalization
    The video format stays the same, but the messaging is still clear to your client – we appreciate your business enough to say thank you personally. As early as 2010, they launched an ambitious campaign in which followers could tweet their questions, and the Old Spice Guy would respond to them by name. Don’t believe me?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [2010, Business] Growth Hackers And The Marketing Wake Up Call
    The term was first used by startup marketing consultant Sean Ellis in 2010. One thing is for sure, it has changed the way business leaders think about marketing. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Or at least I want to be. Are you a growth hacker?
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Business] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue.  Share your thoughts below! Corporate Marketing Podcasts
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Business] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    Despite well-crafted arguments from sources like John Heggestuen on Business Insider that social media ROI is a myth , and Angie Schottmuller on Search Engine Watch making the opposite case (and providing more than two dozen formulas for measuring the return on social media efforts ), the social media ROI debate rages on. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [2010, Business] More New Systems Challenge the Marketing Automation Status Quo
    'Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Although this approach is popular, there are others.
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010, Business] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. 'Instagram and Pinterest proved that an image is worth a thousand words. Because it’s simple, creative, inspiring and fun. It didn’t take long for marketers to realize that Pinterest can help boost […].
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010, Business] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. 'Instagram and Pinterest proved that an image is worth a thousand words. Because it’s simple, creative, inspiring and fun. It didn’t take long for marketers to realize that Pinterest can help boost […].
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [2010, Business] Save Time Blogging: 15 Proven Productivity Hacks
    ve been creating web content professionally since late 2010. If you’re like the majority of small business marketers without much support, it’s crucial to strreamline and define your editing process. 'How long does it really take to create content? Are people on the quicker side creating low-quality stuff? Outline First. Use HARO.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2010, Business] Diversity: A Strategic Business Issue
    It’s also, pragmatically speaking, a business imperative. recent Forbes story, “ Businesses Harness The Power Of Diversity For Growth ” lays out an open-and-shut case for diversity. And look at the trends in buying power: “The business case has been demonstrated quite thoroughly. Because it makes business sense (60%).
  • VOLACCI  |  FRIDAY, JANUARY 17, 2014
    [2010, Business] The Marketing Value of Upgrading to Drupal 7 ASAP
    This is an adjusted picture that I initially saw in Vesa Palmu’s post , explaining why the end of 2010 was right time to upgrade to Drupal 7. 'Drupal 8 is almost here. This means that Drupal 6 will soon be out of support. Have you upgraded your site to Drupal 7, or will you be trying to upgrade to Drupal 8 directly, later? Consistency factor.
  • BIZNOLOGY  |  TUESDAY, JANUARY 14, 2014
    [2010, Business] Remember to tend to your technology
    From 1993, when I entered the web, until maybe 2010, I was highly technical. Blogging Content Marketing Internet Marketing Slider Business Content marketing Internet marketing marketing Marketing and Advertising 'Photo credit: chooyutshing. Sort out a process for backing-up or cross-posting everything you do. OK, done. But I cheated.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [2010, Business] 101 Reasons Why Social Matters to Your Brand
    'The relationship between businesses and social media has grown leaps and bounds in recent years. From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. 93% of marketers use social media for business. 53% of U.S. 9% of U.S.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 10, 2014
    [2010, Business] Call Tracking for Outdoor Advertising: Marketer’s Best Friend
    And even in a digital world, outdoor advertising is growing, with positive year-over-year growth since 2010 and revenue projected to reach $132.4 If your business is not open around the clock to answer calls, it may make sense to direct after-hours callers to an automated IVR. percent total market share. billion in 2015.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2010, Business] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 20, 2010. Business. 18) Harvard Business Review. Created: May 13, 2010. 20) Business Development. In this group, you’ll find like-minded professionals in sales, business development, marketing, demand generation, and inside sales functions who are all primarily in technology companies.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 6, 2014
    [2010, Business] Why I’m Not Making Any B2B Social Media Predictions for 2014
    When I look back over the predictions for 2010 , 2011 , 2012 and even 2013 they all pretty much say the same thing: more B2B companies are going to adopt social media practices for their businesses. What are their biggest pain points in their business? Can you provide advice to help them solve their business issues?
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [2010, Business] 6 Undeniable Reasons Why Your Website Should Be Responsive
    Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. This is not only causing a headache for users, but also a loss in business opportunity. This might not be a surprise for most of you, yet despite the impressive statistics below, many businesses do not yet have a mobile website.
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [2010, Business] How to Optimize Your Blog for SEO: 5 Steps
    Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business. In fact, Google has used load time as a ranking factor since 2010 , rewarding sites that offer speed as a function of a superior user experience. 'Not convinced you need to optimize your blog for SEO? One tag is sufficient!
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [2010, Business] Start an Expert Ebook with an Outline: 11 Steps
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. So let’s get busy. wholesale ebook sales for January, 2010 were $31.9 Then you need to write and publish an expert ebook. Trust me on this one. Ask ‘ what if?’
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [2010, Business] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • ENGAGE  |  TUESDAY, DECEMBER 3, 2013
    [2010, Business] Social Media in the News
    From politicians practicing diplomacy on Twitter to businesses begging anyone who will listen to like them on Facebook, social media has grown well beyond its peer-to-peer beginnings. 'The timeless human need to interact is the engine that drives social media. The bottom line for them has always been what other people their own age are doing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [2010, Business] The Psychology of Selfies
    kind of understand the teen trend as they compete in the market for mates but the steady, daily stream of selfies from business professionals, neighbors, and social media gurus? In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.” am a social media outlier. Sarah J. Like me.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 22, 2013
    [2010, Business] B2B and B2C Marketing are Dead. Long Live B2H!
    'Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. think this has always been true for those who knew enough to leverage relationships in business. agree.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010, Business] Small Business Saturday Drives Local Traffic To Your Door
    Local businesses are not getting the love they deserve. Particularly when we’re busy and harried and frazzled. Small local businesses are the Davids to behemoth, big box Goliaths. So it’s surprising and somewhat awesome that American Express (a presumed Goliath) decided to do something about it in 2010. 'Normal. false.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 19, 2013
    [2010, Business] 5 Best Practices to Rock Cyber Monday
    That’s roughly 30% more than 2011 results; 50% more than in 2010. No matter your business size, make sure your network pipe is big enough to handle a stampede of visitors and shoppers without taking a nose dive. Monday Monday, it was all I hop ed it would be. Which is pretty phenomenal for a day that’s only been around since 2005.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 18, 2013
    [2010, Business] Anything as a Cloud Service
    Since those are prime requirements for small to medium businesses, it’s no accident the startup lineup at the recent SpiceWorld was full of new cloud-based services. Exablox, founded in 2010 and backed by $22.5 says CEO Scott Petry. There’s even an ease-of-use play. Pricing starts at $9,995.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [2010, Business] An Introduction to Twitter Lead Generation with Lead Generation Cards
    This is a quick and easy way to promote your business and it ushers in a new era of digital marketing with Twitter. Retweet relevant news stories to your business. Interact with people, comment on other business’s tweets, retweet information that pertains to you customers. Keep Using Twitter Outside of Your Lead Generation Card.
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 13, 2013
    [2010, Business] We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO
    Below is a breakdown of the percent of businesses that employ women in various executive leadership positions. The CMO at inContact , a leading provider of on-demand call center solutions, Mariann McDonagh has overseen all of the company’s marketing and business development activities since she first came on board in 2010.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Business] Content Is The Top Priority For The Social Business
    They recently updated their “State of Social Business Maturity” report for 2013. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. Social Media
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Business] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ). MediaPost ). Wrong.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Business] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ). MediaPost ). Wrong.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [2010, Business] A 13-step crash course in digital marketing
    The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning. magazines, newspapers)? And it’s not stopping. Before So do 78% of B2B Buyers.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010, Business] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Multiple business factors might adversely effect this decision, including the amount of content to be displayed in the mobile site, ability to generate an effective user experience, and broader IT / web application functionality. In early 2010, Google acknowledged that site speed is a factor in search ranking. Bounce rates.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010, Business] Innovators Wanted: Marketing to Generation Live
    Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Internet Marketing Business Common Sense Media Forrester Research Generation Y Generation Z Internet marketing Millennial 'Photo credit: MikeMonello. It’s a little more complex for this cohort. Unlike He’s Generation Live.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [2010, Business] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [2010, Business] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    The release of The Challenger Sale in 2010 put “sales” books back in the boardroom. Because the way customers interact and engage with us is changing, and salespeople are confused about what that means for the future of business. Technology addiction is taking over our personal and business lives. We’re always “on.”
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 30, 2013
    [2010, Business] 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]
    'Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. Featuring Contributions from Global Thinkers.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [2010, Business] How Twitter Grew From a Microblog Into a Business Tool
    How Twitter Became a Business Giant Twitter’s growth in 2007 coincided with the iPhone’s launch, and the company has rode the mobile market’s success ever since. As Twitter started to explode, apps and software-as-a-service upstarts like Bitly were born, which helped businesses communicate and improve their social following.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2010, Business] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". 70% of online searchers will use local search to find offline businesses. Chief among her recommendations was to go create a Google+ account for your business. Mobile Search Will Continue to Rise.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [2010, Business] How to Choose the Right Domain Name and Extension for Your Website
    chosen your business name (“Greg’s Kielbasa” -- after your grandfather!), But there’s one step that can turn even the most confident of business owners into a waffling, indecisive pool of jelly: choosing the perfect domain name and extension. Imagine that on your business card! and perfected your product and delivery -- Yum!
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [2010, Business] Internet Radio - Its Time Arrived Several Years Ago!
    SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Christine Crandell of New Business Strategies. The study found that 53% of web users listen to internet services.
  • ISCOOP  |  SUNDAY, OCTOBER 13, 2013
    [2010, Business] Sports Need an Investigative Eye
    Local expert Lucio de Castro talked about how Brazil’s own media are connected with the negative sights of sport itself and sport business. Rob Rose, representative of South Africa’s newspaper Sunday Times, told about his country’s experience being host of Football World Cup 2010. 'By Nikita Kuzmin, Kaliningrad.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 10, 2013
    [2010, Business] From MAGNET: New Research Supports toe Positive Effect of Co-locating Production and Innovation
    In 2010, MIT’s President, Susan Hockfield, launched the  MIT Production in the Innovation Economy (PiE) research group   to answer the question: “What kinds of production do we need–and where do production facilities need to be located–to sustain an innovative economy?”. And what does this mean for the future of the U.S. economy?”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [2010, Business] 99 Amazing Facts On The Future Of Business [Slides]
    'The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [2010, Business] Best practices for social media shilling
    Well, from 2003-2006 I was in the astroturfing business. Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Not in Small Business (halyardconsulting.com). 'Photo credit: calmenda. How do I know?
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [2010, Business] This Week in Digital Strategy 10.4.13
    This was another busy and informative week in the world of digital strategy. He also discussed how the SMAC Stack was used to solve LPL Financials business challenge. Inside Responsive Design: The Pros And Cons Of The Popular Mobile Strategy via Business Insider. 'Happy Friday, everyone! They risked lost traffic and sales.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [2010, Business] LinkedIn Sponsored Updates: A Beginner’s Guide
    " Indeed, the latest DoubleClick for Advertisers report, published in 2010, clocked the average click-through-rate in the U.S. 'The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. An example of a LinkedIn Sponsored Update by Intuit. percent.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [2010, Business] Bidding Fond Farewell to BtoB Magazine
    John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. Related articles.
  • E-QUIP  |  TUESDAY, OCTOBER 1, 2013
    [2010, Business] Clients May Not Know What They're Missing
    'How did Apple know that people wanted an iPad when they introduced it in 2010? Chrysler, desperate for a catalyst to turn around their flagging business, took a chance on the hunch that there would indeed be a market for a "garageable van." I wondered. The iPad and similar tablets have now surpassed personal computers in sales.
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