MADISONLOGIC B2B WHITE PAPERS | MONDAY, FEBRUARY 8, 2016
[2010, Business] Start engaging from the first click in the Customer Journey
business, understand it we must. post titled, “Using Customer Journey Maps to Improve Customer Experience,”4 on the Harvard Business. help marketers determine the next best step for contextual engagement with individual customers — and, potentially, the more profitable step for the business. All Rights Reserved. general way.
ORACLE B2B WHITE PAPERS | MONDAY, FEBRUARY 8, 2016
[2010, Business] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
gain competitive advantage and win more business. body language and buying signals revealed during in-person meetings, such as business luncheons, boardroom. ment, fast-moving businesses are adapting their marketing and sales processes to the Digital Body Language. Conversely, those businesses that. involved. Language.
ACT-ON | FRIDAY, FEBRUARY 5, 2016
[2010, Business] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
Well, yes – but content marketing is also vital to the survival of the modern business. Leverage user-generated content that present articles and blogs with business advice: many twenty-somethings have a dollar, a dream, and no idea what to do with them. Finance. Let’s take a closer look. FINRA. Millennials. Content Marketing.
HUBSPOT | THURSDAY, FEBRUARY 4, 2016
[2010, Business] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
Starting up a business is hard work. But for online businesses, there’s a lot more to consider behind the scenes when it comes to launching something this large. The average cost for downtime incidents increased from $5,211 per minute in 2010 to $8,023 per minute in 2013, an increase of almost 54%. The Cost of Downtime.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 3, 2016
[2010, Business] What is the State of the Manufacturing Economy?
We’ve launched next-generation manufacturing hubs, and online tools that give an entrepreneur everything he or she needs to start a business in a single day.”. there has been a gain of 878,000 jobs since February 2010. million miles initially authorized by Congress, may make that one-day business approval figure a wee bit optimistic.
WINDMILL NETWORKING | MONDAY, JANUARY 25, 2016
[2010, Business] Influencers: Paid or Earned Media?
Influencer marketing has never been more popular with businesses and organizations. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. by Raymond Morin - Maximize Social Business.
MODERN B2B MARKETING | TUESDAY, JANUARY 19, 2016
[2010, Business] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
In less than 10 years, his One for One business model has provided 35 million shoes to children in need. Take for example when Gap changed its logo in 2010 to try and bring a fresh feel to a tried and true brand. And make no mistake about it, everyone is watching. Love him or hate him, when he speaks, people listen. Live Your Brand.
WEBBIQUITY | TUESDAY, JANUARY 19, 2016
[2010, Business] 47 Superb Social Media Marketing Stats and Facts
Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. Fully a third of millennials say social media is one of their preferred channels for communicating with businesses.
BIZNOLOGY | WEDNESDAY, JANUARY 13, 2016
[2010, Business] How to write for social media
He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). You need to be distinctive.
HUBSPOT | MONDAY, JANUARY 11, 2016
[2010, Business] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
While Facebook was first launched in 2004, it wasn't until April 2010 that Zuckerberg introduced it at the F8 Developer Conference in San Francisco. That way, Facebook can show users only the ads that could matter most to them -- which allows for a better experience for both those users and the businesses who are paying for the ads.
FATHOM | TUESDAY, DECEMBER 29, 2015
[2010, Business] Top Digital Marketing Statistics for Hospitals to Watch in 2016
Social media usage among those aged 65 and older has tripled since 2010. 74% of businesses say their video content outperformed other content types in driving conversions. 2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? If you answered no, we’re here to help. Source: Ragan’s ). Source: PwC ).
CMO ESSENTIALS | MONDAY, DECEMBER 28, 2015
[2010, Business] Customer Service Trends of 2015 – A Look Back (Part 1)
The big difference today is that customer service departments are no longer focused on learning what omni-channel is or how it helps the business. In fact, adoption of social media grew more than four-fold between 2010 and 2015, with the adoption rate reaching 62% this year. Rather it refers to devices (e.g.,
ACT-ON | MONDAY, DECEMBER 28, 2015
[2010, Business] 5 Predictions for SEO in 2016
See the Moz WhiteBoard Friday talk, “ Why We Can’t Do Keyword Research Like It’s 2010 ”. 4. And it’s universally agreed that if you want a profitable business, you’ll ensure a mobile-friendly website. Ever watched a big SEO update roll out? The second group explains how Google has been telling us the update was coming for months.
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 16, 2015
[2010, Business] Content and Karma and Pandas, Oh My
Or maybe you didn’t, but you’re probably really, really busy. For example, pages for products that don’t exist anymore can redirect to their extant counterparts; blogs by executives who were perp-walked out in 2010 can redirect to related posts by their replacements. This is what search engine experts lovingly call “dead content”.
WINDMILL NETWORKING | THURSDAY, DECEMBER 10, 2015
[2010, Business] Personal Branding Lessons From Joe Bonamassa
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Personal Branding Lessons From Joe Bonamassa by Raymond Morin - Maximize Social Business. Author information. Raymond Morin. Raymond Morin.
HUBSPOT | FRIDAY, NOVEMBER 27, 2015
[2010, Business] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
Since 2010, the holiday months of November and December are comprising a shrinking portion of total annual revenue. In 2010, holiday-sensitive categories were generating 32% of their total annual revenue during the holiday months. What Does This Mean for Your Ecommerce Business? But some findings were a little more unexpected.
ACT-ON | FRIDAY, NOVEMBER 27, 2015
[2010, Business] How to Earn Links for Better SEO & More Audience
It’s from 2010 but it’s still accurate, and the drawings are great. small write-up on a new product release or significant event at your business can serve as great publicity. Gone are the days of a shake and a smile. Remember the phone book? So how do links work? Read about page ranking factors.). First, what not to do. Bad practice!
EARNEST ABOUT B2B | MONDAY, NOVEMBER 23, 2015
[2010, Business] What lies ahead: from the Wearables watershed to the Internet of many more Things
All hail the streamers
. > We’re watching less broadcast TV (average 220 mins per day!) in UK v 242 mins in 2010. Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference? Check out Quuppa for where it’s going.
WINDMILL NETWORKING | MONDAY, NOVEMBER 16, 2015
[2010, Business] 12 Emerging Trends for Social Media Influencer Marketing
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. 12 Emerging Trends for Social Media Influencer Marketing by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
HUBSPOT | THURSDAY, NOVEMBER 12, 2015
[2010, Business] From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
In another episode , the main character spends two full minutes discussing the car's features while struggling to model at a car show. 5) Coca Cola, Miracle Whip, Polaroid, Virgin Mobile & More in Lady Gaga's Music Video, "Telephone" (2010). Image Credit: Business Insider. 8) BMW Mini Cooper in The Italian Job (2003). Worth it?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2015
[2010, Business] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. Well, Marketing Applications is still a $200 million business, which makes it a major player in B2C marketing automation. So what happens now? You heard it here first.
HUBSPOT | THURSDAY, NOVEMBER 5, 2015
[2010, Business] The Doom Boom: Inside the Surivival Industry's Explosive Growth
With this many people actively practicing emergency preparedness, you can bet that this already multibillion-dollar business will only continue to climb. Man, Woman, Wild - 2010. Dual Survivor - 2010. Business Pop Culture Daily EditorialAre you prepared for the unknown? An Industry on the Rise. And still, why now?
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 3, 2015
[2010, Business] Ok CMOs the Time Has Come To Do This, Finally
It’s happened in other domains — business and IT, for example — and now it’s Marketing’s turn to drop the “digital” moniker. This is not 2005 or even 2010 anymore. Know the old expression "resistance is futile?" The "this" I am referring to is. It Starts at the Top.
HUBSPOT | TUESDAY, OCTOBER 27, 2015
[2010, Business] 7 Places to Find Quality Email Newsletter Templates
If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel. These layouts are optimized for most email clients -- except for Outlook 2007, 2010, and 2013. Twenty? Fifty? Price: Free.
INFLUITIVE B2B | MONDAY, OCTOBER 26, 2015
[2010, Business] 9 Stellar Referral Program Examples
You just need to find one that works for your business. That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work. As a result, the company saw its membership skyrocket by about 60% in 2010. Google. Dropbox. ReadyTalk.
VISUALLY | MONDAY, OCTOBER 26, 2015
[2010, Business] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. That is, suppose you’re actually busy doing something else.” In this scenario, he argued, articles you published would receive virtually no audience, no matter how brilliant they are.
HUBSPOT | SATURDAY, OCTOBER 24, 2015
[2010, Business] Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe
When it comes to mediums such as billboards, many businesses struggle to determine whether or not it's worth the investment anymore -- except for these brands, that is. In 2010, Virgin Media -- with the help of artist Prudence Staite -- created a billboard that proved that dreams really do come true. As a society, we love food. Sorry.
CHIEFMARTECH | FRIDAY, OCTOBER 23, 2015
[2010, Business] Here’s just a taste of what transpired at MarTech Europe this week
Ultimately, the business transformation of marketing from expense to revenue. One of Andy’s key points was how enterprise value has become more a function of repeat customer value rather than “brand value” from a recent Harvard Business Review article. The realization of “always on” contextual marketing.
TONY ZAMBITO | SUNDAY, OCTOBER 18, 2015
[2010, Business] Beyond Buyer Profiling To Buyer Personification
Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. It is time for businesses to move beyond buyer profiling.
JUNTA 42 | SATURDAY, OCTOBER 17, 2015
[2010, Business] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
Benefits of the separate content site: While 76% of B2B companies are blogging, content brands such as Adobe ( CMO ) and Xerox ( Real Business ) have gone one step further and developed independent content sites, rich with free articles and resources, as part of their content marketing. This week’s show. That doesn’t work. link]. 6.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 15, 2015
[2010, Business] The dangerous confusion of sales and content marketing
stat, in 2010, that number was a little over 5. These metrics do not help you—and only serve to confuse the sales and marketing functions in ways that don’t help you, help your organization, or help you with the goal of ANY business: to create a customer. stat, in 2010, that number was a little over 5. Don’t believe me?
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 14, 2015
[2010, Business] Meeting the Challenge of Content Snacking
It becomes increasingly difficult to stand out from the crowd and its message, as they are forced to think like a new media rather than a business, to become the ¨hub¨ of their […]. Meeting the Challenge of Content Snacking by Raymond Morin - Maximize Social Business. Author information. Raymond Morin. Raymond Morin.
SALES LEAD DYNAMICS | SATURDAY, OCTOBER 3, 2015
[2010, Business] Scholarships with February 2015 deadlines
2010 is finished. 35 tax liens allegedly compiled between 2010 and 2003 in three different states. 5. Crate advised People magazine this past year he is “under business supervision that is new and am pleased to state that I am existing for 2009, all taxes will soon be compensated including any to become motivated state taxes.”
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 17, 2015
[2010, Business] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. The new platform […].
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 8, 2015
[2010, Business] How to write 3,000 words every day when you don’t feel like it
Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. So, I started writing only 200 words a day in 2010 and upgraded to about 3,000 words a day within five years. Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. You can learn only so much.”
OPENTOPIC | MONDAY, SEPTEMBER 7, 2015
[2010, Business] Content Marketing Spotlight Series: A Q&A with Kivi Leroux Miller
We do create a tremendous amount of our own content because both training and thought leadership are such core parts of our business. As a small business, everything we do ultimately comes back to overall sales. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing.
HALEY MARKETING | TUESDAY, AUGUST 25, 2015
[2010, Business] A 1,000 point drop in the Dow…and your staffing firm
But what does that mean for your staffing business? Between 2009 and 2010, staffing industry revenues fell by more than 30% (and we saw some firms lose as much as 70% of their revenue). In other words, it's time to get even more aggressive about business development--and focus on creating a larger base of small to midsize clients.
WINDMILL NETWORKING | MONDAY, AUGUST 17, 2015
[2010, Business] Social Media Influencer Marketing: More Than Just Popularity
The concept of the social media influencer marketing has never been really popular with agencies and businesses. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Author information.
FATHOM | FRIDAY, AUGUST 14, 2015
[2010, Business] Healthcare Digital Marketing Industry Update – August
Customers are looking for businesses to respond and interact with them on social media. YouTube displayed videos using Flash until 2010, but switched to using HTML5. The impact of Google’s and Mozilla’s announcement is zero to small for websites that have not posted any videos prior YouTube’s switch to HTML5 in 2010. link].
JUNTA 42 | SATURDAY, AUGUST 8, 2015
[2010, Business] This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
Content marketing and the finance industry (3:50): Financial marketers operate in a heavily regulated industry and their customers can no longer be categorized as being interested in only business finance or only personal finance. In 2010, Absolut made one with Spike Jonze. This week’s show. Content marketing in the news.
HUBSPOT | SUNDAY, AUGUST 2, 2015
[2010, Business] The 14 Coolest Beer Label Designs You've Ever Seen
Based in San Francisco, Sullivan and his business partner work closely with TBD Advertising in Oregon to come up with a design for each new beer that comes on the shelf. But in 2010, they were forced to change the label due to copyright infringements. This post originally appeared on HubSpot's Agency Post. Not anymore. MakeSecrets.
HUBSPOT | WEDNESDAY, JULY 22, 2015
[2010, Business] 14 of the Best College Websites (And Why They're So Awesome)
Visualizing what a college campus looks like, especially when it's located in a busy city center, can be really difficult for anyone new visiting a campus. Their homepage, designed by White Whale Web Services and launched in February 2010, features a number of colorful bars that act as a navigation system. Crazy right? as a city.
B2B MARKETING INSIDER | TUESDAY, JULY 21, 2015
[2010, Business] Banners Have 99 Problems And A Click Ain’t One
And trust is what drives conversion to real sales, real customers and real business value. “ If great content is the hero, then banners are the villain.” ( Tweet This! ). That’s 1 trillion more than 2010. Tweet This ]. But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. users.
WINDMILL NETWORKING | THURSDAY, JULY 16, 2015
[2010, Business] Companies are Embracing Influencer Marketing in 2015
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
MARKETING ACTION | THURSDAY, JULY 16, 2015
[2010, Business] Simply Put: Simplicity Is a Strategy
Simplicity, whether in a speech (“Four score and seven years ago…), a tag line (“Just do it”), a product (the pet rock), an app (Dropbox), or a cheese sandwich, takes restraint and courage to produce, but will trump complexity most of the time – in marketing, in business operations, and in your daily life. That’s a line from a T.S.
JUNTA 42 | TUESDAY, JULY 14, 2015
[2010, Business] 6 Steps to Content Marketing Domination
wanted to talk about how we built Content Marketing Institute as one of the fastest-growing training and media companies on the planet, and, in the process help teach entrepreneurs, small businesses, and even change agents in large enterprises how to make content marketing work with deep focus and a tight budget. model business. model.
CRIMSON MARKETING | THURSDAY, JULY 9, 2015
[2010, Business] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. The number of businesses with 20 to 49 employees – Paychex’s sweet spot – fell 13.5 companies with fewer than 100 employees.
HUBSPOT | TUESDAY, JUNE 30, 2015
[2010, Business] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before). Business Lessons From High-Growth Companies. business was born. Business Management Daily
VERTICAL RESPONSE | TUESDAY, JUNE 9, 2015
[2010, Business] 3 Valuable Insights Into Selling Email Marketing to Your Clients
Since 2010, Vyral Marketing has incorporated VerticalResponse as one of the main components in driving referrals and sales for their real-estate clients. Ten percent of your database should be referring you every year, and if you are not staying in touch with them, that’s a lot of business you are losing.” Provide Value.
WINDMILL NETWORKING | MONDAY, JUNE 8, 2015
[2010, Business] Social Media Influence Marketing: CEO Involvement
In recent years, senior executives and business leaders are more involved in the social transformation of organizations. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years.
HINGE MARKETING | MONDAY, JUNE 1, 2015
[2010, Business] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
In other words, businesses were going to want to start marketing on this new channel. The benefits of the halo effect permeates every facet of the host firm, including growth, new business, reputation, partnerships, billing rates and more. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. flash in the pan?
HUBSPOT | MONDAY, JUNE 1, 2015
[2010, Business] The Psychology of Choice
But Sheena Iyengar, a professor at Columbia Business School who studies choice, posited that choice extends beyond the merits of one particular option or another i n her TED talk “ On the Art of Choosing. ”. An interesting example comes from a 2010 study by Jonathan Levav and Shai Danziger. Ecommerce Inbound Sales Business Daily
HUBSPOT | FRIDAY, MAY 29, 2015
[2010, Business] 8 Interesting Charts on How the Internet Is Changing
Etsy, Uber, and eBay provide a platform for a person to become a business. Vertical viewing accounts for 29% of view time, up from 5% in 2010. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. In addition, she also highlighted how the internet has changed the way we work.
KOMARKETING ASSOCIATES | THURSDAY, MAY 28, 2015
[2010, Business] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. For small businesses specifically, only 56% of those surveyed in Clutch’s 2015 Digital Marketing Survey indicated that have responsive, mobile-friendly websites.
HUBSPOT | WEDNESDAY, MAY 27, 2015
[2010, Business] Confessions of a Google Spammer
They were so confused about my business model that they froze $25,000 in my account. Our entire business was outsourced to seven VAs in the Philippines and one transgender customer support rep in Nevada who was saving up her salary to complete her hormone therapy. Ironically, I had applied to work for Google's webspam team in 2010.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 25, 2015
[2010, Business] CEOs are finally embracing social. What does it mean to you?
There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010. The company website is the top spot for CEO communications. More than 1.7
HUBSPOT | FRIDAY, MAY 22, 2015
[2010, Business] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
It's in the name of her book, her business, and truly defines who she is as a marketer. Rather than following the easy path, she started her own agency to prove how social media can work for business. The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!)
MODERN B2B MARKETING | FRIDAY, MAY 22, 2015
[2010, Business] Referral Marketing: Catapulting SaaS Businesses to the Next Level
study done at Manchester Business School on word-of-mouth marketing (aka referral marketing) establishes its history and cites unique examples going back to the times of Aristotle. SaaS gained popularity because it provided unique platforms for both businesses and users to plug-and-play into their existing environments.
WINDMILL NETWORKING | THURSDAY, MAY 21, 2015
[2010, Business] Social Media Influence Marketing: Why Include Blogs
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Social Media Influence Marketing: Why Include Blogs by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[2010, Business] 33 Inspiring B2B digital marketing case studies
The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. With a target audience of about 2,000, nearly $8 million in new pipeline business was closed. JMF INTERNATIONAL TRADE GROUP : Is a business consultancy and contract manufacturer run by James Filbird.
HUBSPOT | THURSDAY, MAY 21, 2015
[2010, Business] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
The way people consume information on Facebook is not controlled by businesses with big advertising budgets. It was written by HubSpot CEO Brian Halligan in the introduction to his 2010 best-selling book, Inbound Marketing. The year 2010! But I think he's missing the point. Let me show you what I mean. Users are in control.
HUBSPOT | THURSDAY, MAY 14, 2015
[2010, Business] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker , stepped down, Kara Swisher, then of AllThingsD , wrote just that. You have a better chance of hearing a venture capitalist boast, “We’re bullish on professional services” than read a reporter confess to missing a PR person. How do you think about getting started with PR?
BIZNOLOGY | WEDNESDAY, APRIL 29, 2015
[2010, Business] Task management is time management: 3 tools that work
Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. But that’s so 2010. As a small business owner, you may not have a ton of accounting activity, but you do need a way to manage your finances quickly and easily, especially if you don’t have your own accountant.
HUBSPOT | TUESDAY, APRIL 28, 2015
[2010, Business] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
Pinterest was first unveiled in 2010, with its very first “pin” being a photo of a paper cut-out of a couple kissing on a bicycle , pinned by Pinterest co-founder, Ben Silberman. Whether you’re a restaurant owner, clothing designer, marketing company, or graphic artist, Pinterest is an incredible place to market your business.
CMO ESSENTIALS | THURSDAY, APRIL 23, 2015
[2010, Business] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
Even though this is a buyer-centric tactic, however, it clearly serves as a competitive advantage for the business. When it comes to effective, well-developed buyer personas, who would you say benefits more in this case – the buyer or the business? In marketing, you have to understand buyer personas. It’s logical but easy to forget.
WINDMILL NETWORKING | WEDNESDAY, APRIL 15, 2015
[2010, Business] 4 Rules to Build a Lasting Relationship with an Influencer
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Rules to Build a Lasting Relationship with an Influencer by Raymond Morin - Maximize Social Business. As with any human-to-human […].
E-QUIP | TUESDAY, APRIL 14, 2015
[2010, Business] The Art of Contractual Indemnity
They write on a topic of interest to A/E firm leaders and business developers—how to avoid bad contract terms. In the 2010 case UDC v. I''m pleased to welcome Matthew Copus of Hall and Company and Ryan Kohler of CCM+S as guest posters this week. But these same states may have a more lax requirement for contracts with private parties.
BIZNOLOGY | TUESDAY, APRIL 7, 2015
[2010, Business] France’s Google is different than ours
As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. In Europe, there is only cash or PIN. Even the 30s.
HINGE MARKETING | MONDAY, APRIL 6, 2015
[2010, Business] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
He originally reserved the writing for his spare time, before and after business hours. ” As Hinge’s research has shown, Visible Experts are an enormous asset to the companies they work for, attracting higher fees and accelerating growth and new business opportunities. Simple euphemisms, they are not. ” Mitch says.
HUBSPOT | FRIDAY, APRIL 3, 2015
[2010, Business] The Science of a Great TED Talk: What Makes a Speech Go Viral
To help control for accuracy, the study stuck to only videos posted on TED.com in 2010 that were between 15-20 minutes long. You might recall more recent research from Munich''s Technische Universitaet that tested how leaders in business and academia are assessed and chosen. Getting chosen to speak at a TED conference is no easy feat.
CMO ESSENTIALS | TUESDAY, MARCH 31, 2015
[2010, Business] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
This means that businesses must regularly reevaluate the channels they use to interact with customers, and ensure that they are aligned with buyer preferences. As highlighted within our August 2014 Social Customer Care: Steps to Success in 2014 study, the adoption of social media by contact centers has grown four-fold between 2010 and 2014.
HUBSPOT | TUESDAY, MARCH 31, 2015
[2010, Business] Is Your Open Office Causing a Creative Crisis?
In 2010, the average was 225 square feet. Cambridge Sound Management told The Boston Globe that its business had tripled since 2011, with most of its rise in business due to open office plans. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The Rise of the Open Office.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 19, 2015
[2010, Business] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
Remember how much simpler life was back in 2010? businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources.
HUBSPOT | THURSDAY, MARCH 19, 2015
[2010, Business] 8 Mistakes Brands Make With Instagram
Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. Like it or not, buying and selling Instagram followers and engagement is a big business. They’ve also created a VIP program that helps them earn business return via Instagram.
WINDMILL NETWORKING | TUESDAY, MARCH 17, 2015
[2010, Business] The Social Graph for Managing Influencer Relationships
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. The Social Graph for Managing Influencer Relationships by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
HUBSPOT | FRIDAY, MARCH 13, 2015
[2010, Business] What Happens After You Get a Bid on Shark Tank?
For those of you who need a refresher, here''s the premise: Each episode features four promising entrepreneurs from all walks of life who pitch their various businesses to a panel of five, cutthroat "sharks" -- self-made multimillionaire and billionaire investors who''ve achieved enormous success in their respective industries.
HUBSPOT | THURSDAY, MARCH 12, 2015
[2010, Business] 10 User Generated Content Campaigns That Actually Worked
There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. You’re in luck! 10) Coffee for Less.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 9, 2015
[2010, Business] Four ways customer connections will change by 2020
Let’s compare that to the “norm” just five years ago in 2010 … Most people searched online via a laptop or desktop, since smartphone adoption had risen to only about 20 percent. 2010 was the year everybody thought QR codes would be the rage. Let’s compare that to the “norm” just five years ago in 2010 …. Dramatically.
MARKETING ACTION | MONDAY, MARCH 9, 2015
[2010, Business] The Future of CRM is Customer Engagement
He’s got another book coming out next year from the Harvard Business Press called A Commonwealth of Self-Interest , about business strategies and programs for customer engagement. So here are the numbers from a three-year study from 2010, 2011, and 2012: One star: 83.7 Paul Greenberg. Paige Musto. It’s a good term.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 27, 2015
[2010, Business] Why The Most Effective B2B Marketing Tactic May Surprise You
More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. really believe in content marketing, and I think it’s here to stay. I’ve been blogging about it since 2010. But, it’s not. But wait a minute. Don’t get me wrong.
MARKETING ACTION | FRIDAY, FEBRUARY 27, 2015
[2010, Business] The Word Of The Year Is a #Hashtag
” In 2010, it was “app.” In 2010, the word of the decade was “google.” (And in 2008 the WOTY was “bailout”; in 2007 “subprime”; in 2006 “Plutoed”; in 2005 it was “truthiness” Read the whole list.). In 2012, ADS members determined that “hashtag” was the word of the year.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 25, 2015
[2010, Business] New 2015 Marketing Budget Benchmarks
The findings also indicate that marketers are more likely to be increasing overall budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report in 2010, during the height of the economic crisis. We hope it provides useful insight into the health of your marketing business.
HUBSPOT | MONDAY, FEBRUARY 23, 2015
[2010, Business] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
you’ll be walking down a road that many businesses have walked down before. But in October of 2010, the powers that be at Gap decided to “modernize” the brand. If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. Some of them were successful. All caps.
WINDMILL NETWORKING | MONDAY, FEBRUARY 16, 2015
[2010, Business] When Social Media Influence Marketing Becomes the Brand
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media.
BIZNOLOGY | FRIDAY, FEBRUARY 13, 2015
[2010, Business] B2B data decay and list rental – buyer beware!
Think of an individual’s business card, as that’s how we gathered these surprising statistics. They were simply asked what has changed on their business card in the last 12 months. Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Creativity.
THE ROI GUY | TUESDAY, FEBRUARY 10, 2015
[2010, Business] Are the 4Ps Still Relevant or In Need of a Major Reset?
Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions. The 4-Ps of Outcome / Value Marketing / Selling proposed by Forrester include: Problem - What are the customer’s business objectives and challenges –you are helping them to solve.
INBLURBS | THURSDAY, FEBRUARY 5, 2015
[2010, Business] How Governments are Winning The War on Social Media and Content Marketing
But these government agencies often struggle with social networking , similar to the medical and financial industries, they are bound by a completely different set of rules and regulations than the average business. Minority Business Development. Small Business Administration. The First Lady’s Nationwide Campaign.
MARKETING ACTION | THURSDAY, FEBRUARY 5, 2015
[2010, Business] The Power of the Pivot: Get Started with Excel Pivot Tables
If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. What is a pivot table? Use headings.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[2010, Business] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Many businesses have ways to measure the cost per subscriber, or cost per lead. Become a source of insights for your prospects and you will enable your sales team to gain new business. 9.
CRIMSON MARKETING | TUESDAY, JANUARY 27, 2015
[2010, Business] Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
With a global team of dedicated business partners, Toshiba provides end-to-end solutions, services and support that help clients meet virtually any retail technology need. Winner of International Design Awards in 2013, 2012, 2011 and 2010. They compete with endless aisles and endless comparisons of products and prices online. Over 1.1
SYNECORE | MONDAY, JANUARY 26, 2015
[2010, Business] 5 Facts Every Business Needs to Know about the Mobile Revolution
Those who fail to do this risk missing out on an increasingly important business channel. One way of preparing for the mobile shift—perhaps one of the best ways of doing this—is for businesses to optimize for mobile using Responsive Web Design (RWD). Guess what? The world is in the middle of a mobile revolution.
E-QUIP | FRIDAY, JANUARY 23, 2015
[2010, Business] Does Sharing Financial Information Improve Performance?
Magazine''s 2010 Top Small Company Workplaces practice OBM, as do 40% of Inc.''s Top 500 fastest growing companies. It improves employee engagement, retention, motivation, innovation, and corporate sustainability, according to a white paper published by the UNC Kenan-Flagler Business School. Is there a trend here? Provide context.
WINDMILL NETWORKING | MONDAY, JANUARY 19, 2015
[2010, Business] The Pyramid of Relationships with Social Media Influencers
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Social Media Influence
HUBSPOT | THURSDAY, JANUARY 15, 2015
[2010, Business] Throwback Thursday: 7 Old Marketing Campaigns We Miss
If marketing were easy, every business would be successful. What we miss is seeing monkeys in business suites happily prancing around and acting like people. 2010 changed the way we viewed Old Spice forever when advertising agency Wieden + Kennedy enlisted handsome Isaiah Mustafa to portray “The Man Your Man Could Smell Like.”
HUBSPOT | WEDNESDAY, JANUARY 7, 2015
[2010, Business] 11 Underdog Brands That Differentiated Themselves From the Competition
Even though the underdog theme remains the same, each business has a story, and every business has a unique way of telling that story that truly resonates with its audience. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Within a year, the candle business brought in $20,000. Ta-da! Branding
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 7, 2015
[2010, Business] How Do You Start Over After Building a Successful Blog?
In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. Or at least without one that made strategic sense, driving people to me rather than someone else’s business. You wouldn’t believe it, would you?
FEARLESS COMPETITOR | FRIDAY, DECEMBER 19, 2014
[2010, Business] The Awesome Power of Stories in Marketing
The Acer is a lot clunkier than the rocket-fast touch screen Lenovo Yoga 2, but it works and Outlook 2010 works too, Every Sunday evening, 60 Minutes comes on CBS TV. Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , Find New Customers , Florida , Social Media , Social Networks.
WINDMILL NETWORKING | THURSDAY, DECEMBER 18, 2014
[2010, Business] 2015 : The Influencer Marketing in the Digital Age
Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Leaders now understand the importance of using content to stand out. Social Media Influence
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[2010, Business] 5 Surprising Studies on What People Consider "Good" Customer Service
57% of customers expect the same response time at night and on weekends as during normal business hours. It''s a great habit to get into, and it can be a great way to grow your business. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. It depends. Price.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[2010, Business] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
By 2010, we were on to our fifth ESP. Test every practice to see if it''s truly "best" for your business. We kept business units separate (Americas Channel vs. Americas Direct vs. EMEA vs. APAC) but centralized the persona segmentation within them. Over the last eight years, lots of things have changed in HubSpot''s marketing.