• WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [2010, Business] 83 Exceptional Social Media and Marketing Statistics for 2014
    '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” Business Blogging Stats and Facts. No, not that.)
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [2010, Business] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. Small businesses were popping up all over the world, focusing more on brain size, not wallet size. Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. 'I just picked up a new hobby. 2) Apple.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010, Business] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. Building on that is “The Brain”, a set of engines that use business rules and predictive analytics to determine the right customer experience, regardless of channel.  'Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010, Business] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    Here’s why: In a 2010 study by the Aberdeen Group , companies with strong sales and marketing alignment achieved 20% annual revenue growth. Unfortunately, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a study by MarketingSherpa. It all comes down to goals. Talk About Money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2010, Business] Klout Founder says Lithium deal will propel new development
    Schaefer: In all my years in business, I have never met a person more focused and passionate about making a company come to life than you. Schaefer: You’ve had an incredible opportunity to personally nurture your business idea for six years. This was my first time really managing a business of any kind, at any level.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [2010, Business] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    million in 2010 to 53.2 Location provides a highly effective way to send locally-targeted, relevant content to your customers at times that most benefit your business. The key is to make sure you turn that information into intelligence to inform your business decisions. Your customers are digital omnivores. Mobile. Analyze.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2010, Business] Eight years of top business brands on Twitter and their First Tweets
    'Which businesses were early adopters on Twitter? Microsoft Business UK. TalkTalk Business. Date set up: 29th Jan 2010. Date set up: 6th April 2010. Date set up: 19th May 2010. Date set up: 2nd November 2010. HSBC UK Business. O2 Business. And what were they saying 8 years ago? Nothing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [2010, Business] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    “In trying to determine the best way to address questions regarding the proper protocols of a social business, IBM struck on a novel idea: rather than confining a small group of people to a conference room to hammer out social policy, why not take the question to the people? Those voices collectively shape the brand.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [2010, Business] How to Democratize Product & Process Innovation: What We Learned by Hacking
    The S&P index is a definitive view into the best of the best and represents companies that meet certain measures of liquidity, but we know the shift isn’t limited to top performing enterprise businesses. How can a business of any size stay ahead of the downfall? 'Innovate or Die. About 50 years ago, living to 61 was normal. What
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [2010, Business] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Their comments will surprise and enlighten you. They especially want to know about their job performance.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [2010, Business] The Changing Nature Of Work [Slideshare]
    'In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. What can businesses do to prepare?
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [2010, Business] 11 Thought-Provoking Guides to Content Marketing for 2014
    Sarah Arrow writes that too many business blogs contain helpful content, but lack purpose: “what’s the thing you would like the reader to do after reading your post?” 24 Epic Ideas for Connecting with Your Customers – Content Marketing Playbook by Content Marketing Institute by Cox Business BLUE.
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [2010, Business] Book Review: The Social Employee
    “In trying to determine the best way to address questions regarding the proper protocols of a social business, IBM struck on a novel idea: rather than confining a small group of people to a conference room to hammer out social policy, why not take the question to the people? Those voices collectively shape the brand.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Business] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. The speed of content creation has been elevated to a marketing business process that is key to competitive advantage. 'Why is content such a “buzz”?! Why is the WhatsApp acquisition considered relevant in the world of content creation?
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Business] Leveraging Big Data and Creative Content for Customer Engagement
    In 2010 the curation of content became the mantra for all things digital. The speed of content creation has been elevated to a marketing business process that is key to competitive advantage. 'Why is content such a “buzz”?! Why is the WhatsApp acquisition considered relevant in the world of content creation?
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [2010, Business] Announcing Our Pilot Study: Increase Your Net Tuition Revenue
    'Fathom is looking for business officers at public and private universities who are interested in increasing net tuition revenue by strategically reducing discount rate. Department of Education 2010 financial aid survey , four-year independent higher education institutions awarded 70.3% of tuition and fees, up from 46.5% in 2011.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 25, 2014
    [2010, Business] Persistence is fertile
    The average online donation was $80, and the average Obama donor gave more than once;” also, according to Joshua Green in his Bloomberg Business Week article, The Science Behind Those Obama Campaign E-Mails , “Most of the $690 million Obama raised online came from fundraising e-mails.” Plus, there’s no accountability. Persistence.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2010, Business] The Golden Rule for Marketing
    More than 200 million numbers had already been added to the Do Not Call registry in 2010. In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Marketing has become a bad word to many. The Golden Rule. Do you want unsolicited email? Your Turn.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [2010, Business] Inbound Marketing vs. Content Marketing – What’s the Difference?
    To help you become an informed marketer (or debate participant, your choice,) we’ve curated a comprehensive history of the practices, as well as highlighted the differences and similarities, and some insight on how you can apply these tactics at your business: History of the Terms. Caution. They were right, it turns out. Inbound Marketing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [2010, Business] While You Were Sleeping: The Olympic Storylines You Might Have Missed
    Prior to the 2010 Olympics in Vancouver, Fuahea Semi was a Tongan computer science student with no Winter Olympics ambitions -- and who could blame him? serial entrepreneur, Yana is also a savvy marketer: Her business prowess and good looks have landed her on the cover of many-a-fashion magazine. 2) The Beer Wars: Holland vs. Canada.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, FEBRUARY 11, 2014
    [2010, Business] Why I Gave Up My Copywriting Business
    closed down my copywriting / book ghostwriting business. When I started my business 15 years ago, I didn’t start it with the idea of being a world-famous copywriter. When I quit my job to move to the east coast, I literally woke up one morning and said, “I’ll go into business for myself!” ” haha.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [2010, Business] Facebook’s Look Back Videos and the Power of Personalization
    The video format stays the same, but the messaging is still clear to your client – we appreciate your business enough to say thank you personally. As early as 2010, they launched an ambitious campaign in which followers could tweet their questions, and the Old Spice Guy would respond to them by name. Don’t believe me?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [2010, Business] Growth Hackers And The Marketing Wake Up Call
    The term was first used by startup marketing consultant Sean Ellis in 2010. One thing is for sure, it has changed the way business leaders think about marketing. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Or at least I want to be. Are you a growth hacker?
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Business] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue.  Share your thoughts below! Corporate Marketing Podcasts
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Business] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    Despite well-crafted arguments from sources like John Heggestuen on Business Insider that social media ROI is a myth , and Angie Schottmuller on Search Engine Watch making the opposite case (and providing more than two dozen formulas for measuring the return on social media efforts ), the social media ROI debate rages on. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [2010, Business] More New Systems Challenge the Marketing Automation Status Quo
    'Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Although this approach is popular, there are others.
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010, Business] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. 'Instagram and Pinterest proved that an image is worth a thousand words. Because it’s simple, creative, inspiring and fun. It didn’t take long for marketers to realize that Pinterest can help boost […].
  • NNC SERVICES  |  THURSDAY, JANUARY 23, 2014
    [2010, Business] 5 Reasons to Market Your Business on Pinterest
    When Pinterest first appeared in public in 2010, no one denied it will be one of the leading social media networks. 'Instagram and Pinterest proved that an image is worth a thousand words. Because it’s simple, creative, inspiring and fun. It didn’t take long for marketers to realize that Pinterest can help boost […].
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [2010, Business] Save Time Blogging: 15 Proven Productivity Hacks
    ve been creating web content professionally since late 2010. If you’re like the majority of small business marketers without much support, it’s crucial to strreamline and define your editing process. 'How long does it really take to create content? Are people on the quicker side creating low-quality stuff? Outline First. Use HARO.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2010, Business] Diversity: A Strategic Business Issue
    It’s also, pragmatically speaking, a business imperative. recent Forbes story, “ Businesses Harness The Power Of Diversity For Growth ” lays out an open-and-shut case for diversity. And look at the trends in buying power: “The business case has been demonstrated quite thoroughly. Because it makes business sense (60%).
  • VOLACCI  |  FRIDAY, JANUARY 17, 2014
    [2010, Business] The Marketing Value of Upgrading to Drupal 7 ASAP
    This is an adjusted picture that I initially saw in Vesa Palmu’s post , explaining why the end of 2010 was right time to upgrade to Drupal 7. 'Drupal 8 is almost here. This means that Drupal 6 will soon be out of support. Have you upgraded your site to Drupal 7, or will you be trying to upgrade to Drupal 8 directly, later? Consistency factor.
  • BIZNOLOGY  |  TUESDAY, JANUARY 14, 2014
    [2010, Business] Remember to tend to your technology
    From 1993, when I entered the web, until maybe 2010, I was highly technical. Blogging Content Marketing Internet Marketing Slider Business Content marketing Internet marketing marketing Marketing and Advertising 'Photo credit: chooyutshing. Sort out a process for backing-up or cross-posting everything you do. OK, done. But I cheated.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [2010, Business] 101 Reasons Why Social Matters to Your Brand
    'The relationship between businesses and social media has grown leaps and bounds in recent years. From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. 93% of marketers use social media for business. 53% of U.S. 9% of U.S.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 10, 2014
    [2010, Business] Call Tracking for Outdoor Advertising: Marketer’s Best Friend
    And even in a digital world, outdoor advertising is growing, with positive year-over-year growth since 2010 and revenue projected to reach $132.4 If your business is not open around the clock to answer calls, it may make sense to direct after-hours callers to an automated IVR. percent total market share. billion in 2015.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2010, Business] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 20, 2010. Business. 18) Harvard Business Review. Created: May 13, 2010. 20) Business Development. In this group, you’ll find like-minded professionals in sales, business development, marketing, demand generation, and inside sales functions who are all primarily in technology companies.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 6, 2014
    [2010, Business] Why I’m Not Making Any B2B Social Media Predictions for 2014
    When I look back over the predictions for 2010 , 2011 , 2012 and even 2013 they all pretty much say the same thing: more B2B companies are going to adopt social media practices for their businesses. What are their biggest pain points in their business? Can you provide advice to help them solve their business issues?
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [2010, Business] 6 Undeniable Reasons Why Your Website Should Be Responsive
    Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. This is not only causing a headache for users, but also a loss in business opportunity. This might not be a surprise for most of you, yet despite the impressive statistics below, many businesses do not yet have a mobile website.
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [2010, Business] How to Optimize Your Blog for SEO: 5 Steps
    Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business. In fact, Google has used load time as a ranking factor since 2010 , rewarding sites that offer speed as a function of a superior user experience. 'Not convinced you need to optimize your blog for SEO? One tag is sufficient!
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [2010, Business] Start an Expert Ebook with an Outline: 11 Steps
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. So let’s get busy. wholesale ebook sales for January, 2010 were $31.9 Then you need to write and publish an expert ebook. Trust me on this one. Ask ‘ what if?’
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [2010, Business] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. 'This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • ENGAGE  |  TUESDAY, DECEMBER 3, 2013
    [2010, Business] Social Media in the News
    From politicians practicing diplomacy on Twitter to businesses begging anyone who will listen to like them on Facebook, social media has grown well beyond its peer-to-peer beginnings. 'The timeless human need to interact is the engine that drives social media. The bottom line for them has always been what other people their own age are doing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [2010, Business] The Psychology of Selfies
    kind of understand the teen trend as they compete in the market for mates but the steady, daily stream of selfies from business professionals, neighbors, and social media gurus? In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.” am a social media outlier. Sarah J. Like me.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 22, 2013
    [2010, Business] B2B and B2C Marketing are Dead. Long Live B2H!
    'Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. think this has always been true for those who knew enough to leverage relationships in business. agree.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010, Business] Small Business Saturday Drives Local Traffic To Your Door
    Local businesses are not getting the love they deserve. Particularly when we’re busy and harried and frazzled. Small local businesses are the Davids to behemoth, big box Goliaths. So it’s surprising and somewhat awesome that American Express (a presumed Goliath) decided to do something about it in 2010. 'Normal. false.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 19, 2013
    [2010, Business] 5 Best Practices to Rock Cyber Monday
    That’s roughly 30% more than 2011 results; 50% more than in 2010. No matter your business size, make sure your network pipe is big enough to handle a stampede of visitors and shoppers without taking a nose dive. Monday Monday, it was all I hop ed it would be. Which is pretty phenomenal for a day that’s only been around since 2005.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 18, 2013
    [2010, Business] Anything as a Cloud Service
    Since those are prime requirements for small to medium businesses, it’s no accident the startup lineup at the recent SpiceWorld was full of new cloud-based services. Exablox, founded in 2010 and backed by $22.5 says CEO Scott Petry. There’s even an ease-of-use play. Pricing starts at $9,995.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [2010, Business] An Introduction to Twitter Lead Generation with Lead Generation Cards
    This is a quick and easy way to promote your business and it ushers in a new era of digital marketing with Twitter. Retweet relevant news stories to your business. Interact with people, comment on other business’s tweets, retweet information that pertains to you customers. Keep Using Twitter Outside of Your Lead Generation Card.
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 13, 2013
    [2010, Business] We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO
    Below is a breakdown of the percent of businesses that employ women in various executive leadership positions. The CMO at inContact , a leading provider of on-demand call center solutions, Mariann McDonagh has overseen all of the company’s marketing and business development activities since she first came on board in 2010.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Business] Content Is The Top Priority For The Social Business
    They recently updated their “State of Social Business Maturity” report for 2013. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. Social Media
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Business] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ). MediaPost ). Wrong.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [2010, Business] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ). MediaPost ). Wrong.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [2010, Business] A 13-step crash course in digital marketing
    The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning. magazines, newspapers)? And it’s not stopping. Before So do 78% of B2B Buyers.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010, Business] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Multiple business factors might adversely effect this decision, including the amount of content to be displayed in the mobile site, ability to generate an effective user experience, and broader IT / web application functionality. In early 2010, Google acknowledged that site speed is a factor in search ranking. Bounce rates.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [2010, Business] Innovators Wanted: Marketing to Generation Live
    Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Internet Marketing Business Common Sense Media Forrester Research Generation Y Generation Z Internet marketing Millennial 'Photo credit: MikeMonello. It’s a little more complex for this cohort. Unlike He’s Generation Live.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [2010, Business] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [2010, Business] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    The release of The Challenger Sale in 2010 put “sales” books back in the boardroom. Because the way customers interact and engage with us is changing, and salespeople are confused about what that means for the future of business. Technology addiction is taking over our personal and business lives. We’re always “on.”
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 30, 2013
    [2010, Business] 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]
    'Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. Featuring Contributions from Global Thinkers.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [2010, Business] How Twitter Grew From a Microblog Into a Business Tool
    How Twitter Became a Business Giant Twitter’s growth in 2007 coincided with the iPhone’s launch, and the company has rode the mobile market’s success ever since. As Twitter started to explode, apps and software-as-a-service upstarts like Bitly were born, which helped businesses communicate and improve their social following.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2010, Business] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". 70% of online searchers will use local search to find offline businesses. Chief among her recommendations was to go create a Google+ account for your business. Mobile Search Will Continue to Rise.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [2010, Business] How to Choose the Right Domain Name and Extension for Your Website
    chosen your business name (“Greg’s Kielbasa” -- after your grandfather!), But there’s one step that can turn even the most confident of business owners into a waffling, indecisive pool of jelly: choosing the perfect domain name and extension. Imagine that on your business card! and perfected your product and delivery -- Yum!
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [2010, Business] Internet Radio - Its Time Arrived Several Years Ago!
    SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Christine Crandell of New Business Strategies. The study found that 53% of web users listen to internet services.
  • ISCOOP  |  SUNDAY, OCTOBER 13, 2013
    [2010, Business] Sports Need an Investigative Eye
    Local expert Lucio de Castro talked about how Brazil’s own media are connected with the negative sights of sport itself and sport business. Rob Rose, representative of South Africa’s newspaper Sunday Times, told about his country’s experience being host of Football World Cup 2010. 'By Nikita Kuzmin, Kaliningrad.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 10, 2013
    [2010, Business] From MAGNET: New Research Supports toe Positive Effect of Co-locating Production and Innovation
    In 2010, MIT’s President, Susan Hockfield, launched the  MIT Production in the Innovation Economy (PiE) research group   to answer the question: “What kinds of production do we need–and where do production facilities need to be located–to sustain an innovative economy?”. And what does this mean for the future of the U.S. economy?”.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [2010, Business] 99 Amazing Facts On The Future Of Business [Slides]
    'The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [2010, Business] Best practices for social media shilling
    Well, from 2003-2006 I was in the astroturfing business. Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Not in Small Business (halyardconsulting.com). 'Photo credit: calmenda. How do I know?
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [2010, Business] This Week in Digital Strategy 10.4.13
    This was another busy and informative week in the world of digital strategy. He also discussed how the SMAC Stack was used to solve LPL Financials business challenge. Inside Responsive Design: The Pros And Cons Of The Popular Mobile Strategy via Business Insider. 'Happy Friday, everyone! They risked lost traffic and sales.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [2010, Business] LinkedIn Sponsored Updates: A Beginner’s Guide
    " Indeed, the latest DoubleClick for Advertisers report, published in 2010, clocked the average click-through-rate in the U.S. 'The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. An example of a LinkedIn Sponsored Update by Intuit. percent.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [2010, Business] Bidding Fond Farewell to BtoB Magazine
    John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. Related articles.
  • E-QUIP  |  TUESDAY, OCTOBER 1, 2013
    [2010, Business] Clients May Not Know What They're Missing
    'How did Apple know that people wanted an iPad when they introduced it in 2010? Chrysler, desperate for a catalyst to turn around their flagging business, took a chance on the hunch that there would indeed be a market for a "garageable van." I wondered. The iPad and similar tablets have now surpassed personal computers in sales.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [2010, Business] The 45 Inbound Marketing Terms You Should Know [Glossary]
    personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. B Testing. Analytics. Blogging.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [2010, Business] How to Optimize Your Website for Sales Prospects
    From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. Leverage responsive web design – Don’t design your site like it’s 2010! An online presence is essential in today’s competitive sales environment. Clients hate to read. First, a website is an experience.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 19, 2013
    [2010, Business] Microsoft Office 365 Throws Email Marketers A Curve Ball
    If you don’t use Outlook yourself but email to small and mid-sized businesses and you’ve noticed some strange patterns in your email campaign results lately, that may well be due to a Microsoft issue. Microsoft launched the platform in 2010 and has made ongoing major changes to benefit users. From the Admin menu click on Exchange.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [2010, Business] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Score! Ask a question. Tell
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [2010, Business] Tooting My Own Horn: Guest Posts You May Like
    In this post I wrote for her blog, I discuss how “dressing up” each day for work — even though no one sees me — has positively impacted my own perception of myself and my business. Or, as I read somewhere at Business Insider, “Google is the best ad product in the history of the world. She is FABULOUS.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [2010, Business] New Sales Career Success Strategies
    He’s spoken at Google, NBC Universal, Harvard Business School, MIT, and IBM. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012 'Want to know more about what it takes to get ahead today? Click here to download an excerpt.). JILL: Dan, thanks for talking today. Dan Schawbel: Absolutely.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 21, 2013
    [2010, Business] 4 Steps to Shorten Your Sales Cycle
    Back in May 2010, the Aberdeen Group released an important report on how to shrink the sales cycle and focus closers on sealing more deals. As more and more businesses are taking the leap to the Cloud, the quality of the Software-as-a-Service ( SaaS ) delivery model of business applications is getting better and better.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [2010, Business] 29 Quotes On The Future of Business
    And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. The post 29 Quotes On The Future of Business appeared first on B2B Marketing Insider. 'The world has changed.
  • VOLACCI  |  MONDAY, AUGUST 12, 2013
    [2010, Business] Social Currency: Pay with a Tweet
    This online payment system was conceived and created back in 2010 and has recently received a new, sleek makeover that’s resulted in renewed buzz. Social media is a well-known, cost efficient way for small to medium sized businesses to get the word out about your company. What is Pay with a Tweet? What does it do? How do I get it?
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 8, 2013
    [2010, Business] Data is the New Don Draper: the Rise of Analytics in the Marketing World
    Rather, we see a fusion of these two methods, transforming marketing into a brand new beast that will change the way we all do business. Lo and behold, by 2010, Twitter generated $44.6 'If you didn’t know already, the advertising world has changed. But we’re here to tell the sweaty ad execs that they needn’t sweat too profusely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [2010, Business] Teens increasingly moving the conversation to Twitter
    But there is something more interesting here too … While the number of teens on Twitter has more than doubled since late 2010, isn’t interesting to see that 5% dip between last August and December of 2012? 2) It’s a great place to follow favorite celebrities. Any idea what could have happened last year? Comments School???
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [2010, Business] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    To help you boost your business blogging strategy without an enormous investment in software and apps, we’ve created a comprehensive list of the best free and low-cost tools on the web. This no-frills platform for creating business diagrams can help you communicate organization and basic data internally or externally. Easely.ly. Easel.ly
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [2010, Business] Is Content Marketing the New Home for PR Professionals?
    According to the Bureau of Labor Statistics (BLS), the number of PR specialist and manager jobs rose by nearly 63 percent between 2000 and 2010, and is expected to rise another 21 percent between 2010 and 2020. 'The rapid growth of content marketing is increasing demand for PR professionals. Develop new skills. Sing your own song.
  • VIEWPOINT  |  WEDNESDAY, JULY 17, 2013
    [2010, Business] 10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
    'Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. whopping 40% of the companies that were at the top of the Fortune 500 list in 2000 were no longer even on that list as of 2010. To read an excerpt from her latest book, Smart Sales Manager , click here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [2010, Business] Twitter leads Fortune 500 social media surge
    Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500. Are businesses failing to find an ROI in social media? Google+ and others Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500. The center has been conducting this type of research since 2008.
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [2010, Business] Creative Marketing Ideas From 10 Great Thought Leaders
    Gary Vee, as he likes to be called, started creating content long before it was in vogue, promoting his wine business with honest reviews in an online show called “Wine Library TV.” It’s pretty overwhelming to think of just how long Pulizzi has been in the business of content. Gary Vaynerchuk -  @GaryVee. Image Credit: Blended Profit.
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 27, 2013
    [2010, Business] Networking 101: Schmooze or Lose
    As the old networking adage does, “ People do business with people they know, like and trust.”. The “know” and “like” parts come from learning about each other’s personal lives more than your business lives. You’ll never do business if you don’t like each other. We ended up discussing some business as well. Period. Relax.
  • MARKETRI  |  THURSDAY, JUNE 27, 2013
    [2010, Business] Expert Blogger Shares Secrets to Success: Wit & Wisdom
    Mark started his blog “ The Blunt Bean Counter ” in September 2010, and in just a few years he has gained incredible recognition as an expert in the financial, business, and tax world. 'As a marketing manager, I coach my professional services clients on the ins and outs of blogging, including its countless benefits.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [2010, Business] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    Pinterest launched in March 2010, and Instagram in October 2010. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. This combines very large volumes of data with advanced analytics to help marketers pose and answer sophisticated business questions.  What Hasn’t Changed.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [2010, Business] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    And the benefits are worth having: according to a 2010 study by the Aberdeen Group, companies with strong sales and marketing alignment get 20% annual revenue growth. Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. Here''s how to do it.
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [2010, Business] How B2B Brand Storytelling Can Benefit Your Business
    In January 2010, ABC Incorporated was experiencing their sixth consecutive month without a profit. As Brooke Howell points out, “it can be hard to get a conversation started…by business customers or create viral appeal.” Make the shift to describing why it matters to your customers, and how it has helped their business. Xerox.
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    [2010, Business] 37 reasons that video content is king
    ” Michael Eisner, in 1994, said businesses have to “ reinvent  themselves every seven years, as businesses mature and situations change.” These 75% of executives watch work-related videos on business websites at least once a week. 35% increase in mobile video views occurred from 2010 to 2011. comScore ).
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [2010, Business] Content is King and You Can Be Too: The Convergence of PR and Journalism
    And according to the Bureau of Labor Statistics (BLS), the number of journalism jobs will decline by another six percent between 2010 and 2020. Meanwhile, the number of PR specialist and manager jobs rose nearly 63 percent between 2000 and 2010, and between 2010 and 2020, it will see another 21 percent increase. Not exactly.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [2010, Business] 9 Internet Trends Charts You Need To See
    'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Key Consideration:  there will be tremendous business impact from the economic growth in China, India and other countries like Brazil and Russia.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [2010, Business] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. These components weren’t all – marketers also report improved lead generation, SEO, and better business partnerships. YouTube Is Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [2010, Business] Five steps to create breakthrough actions toward “Everest Goals”
    In 2010, I set my own Everest goal. After considering a number of options, I decided to obtain a Master of Public Administration from Brigham Young University’s Marriott School of Business Management. and her goal is to assist small businesses in developing social media efforts. 'By Shauna Chymboryk, {grow} Community Member.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 29, 2013
    [2010, Business] 3 Main Characteristics to Look for When Hiring Inside Sales People
    About the Author: Kevin Gaither is a recognized Inside Sales Expert and hands-on Senior Sales Executive with an 18+ year track record of growing early-stage and multi-million dollar businesses. Recognized as an AA-ISP Top 25 Most Influential Inside Sales Professional by AA-ISP in 2010, 2011, 2012 and 2013. DRIVE!”. But what is drive?
  • MARKETING ACTION  |  TUESDAY, MAY 21, 2013
    [2010, Business] How’re You Doing? The DMA’s Q1 2013 Business Review
    'Last week, the Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the Q1 2013. The DMA’s Quarterly Business Review (QBR) for the first quarter of 2013 is published by the Direct Marketing Association, with research and analysis provided by Winterberry Group. The news is good. in Q1 2013 versus 3.10
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [2010, Business] 30 Awesome Blogging Guides, Tips and Resources
    For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. Reporting that “the number of Inc.
  • HUBSPOT  |  FRIDAY, MAY 3, 2013
    [2010, Business] Yes, You Can Be in the News Business, and Here's How
    Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. For example, in 2010 Intel created a new technology called Turbo Boost and put a lot of effort into marketing it. Sure, stories need to be relevant to the business that you and your customers are in. And why not? How Intel Does It.
  • E-QUIP  |  TUESDAY, APRIL 30, 2013
    [2010, Business] Social Media: Beyond the Hype (Reprise)
    'I first wrote about social media in July 2010 when its measurable marketing impact in our industry was yet unproven. And most firms still fail to do the hard work to make social media actually generate new business. study by Business.com looked at business usage of social media and confirmed that content is still king.
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