Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Michael Brenner Jun 3 2010 Great point Daniel.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

KoMarketing Associates

MAY 31, 2012

Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Tony Zambito

OCTOBER 18, 2015

When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. The most interesting information was what respondents saw as their largest source of qualified opportunities. Other survey answers were largely consistent with the theme of salesperson self-reliance.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Content Marketing’s slogan is – “Don’t pitch. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

B2B Marketing Traction

DECEMBER 16, 2010

I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. Your information can “go viral” on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I searched Wikipedia for information but couldn’t find an exact definition.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? They prefer to consume information at their convenience and in their preferred format. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

markempa

FEBRUARY 23, 2006

Heres a brief excerpt of the article: If you think finding the right person to target with your business-to-business marketing is harder than it used to be, you’re right. a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.:

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. Although it has been easy for companies to push everything online with the intent of saving money, ultimately an online only world is not driving business to business sales. We are always trying to stay on top of the B2B trends in the marketing industry.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Copyright © 2010 Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

markempa

AUGUST 10, 2005

Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. I print my copy and then read it back to myself.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta Mitra September 22, 2010 at 9:50 am @Geoff, Thanks for stopping by and commenting. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. The Takeaway Transparency builds trust.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

DECEMBER 23, 2010

Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. link] links for 2010-05-20 « ?????? [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. In a rare nod to business-to-business companies, Content Rules suggests B2B marketers place emphasis on listening to and analyzing target audiences and building buyer personas. Ann Handley and C.C.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40