2010, Business to Business and Content

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. me-too products.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management

Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. Let’s also return to 2010.

Marketing & Strategy

Marketing & Strategy Marketing Strategy Planning Content Marketing

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. Offer your content online in a variety of media, so that prospects can pick and choose how they want to receive your information. Too few businesses track marketing results, especially B2B (business-to-business) marketers.

Planning

Planning Marketing Plans Tactics Marketing Prospects

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR

PR Marketing Automation Services Blogger Eloqua

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

B2B Marketing

B2B Marketing Top of Funnel Paid Search Agency Content Marketing

Save the Date! June 2010 Marketing Happenings & Goings-on

MLT Creative

JUNE 4, 2010

06/10/2010, Thursday BMA Atlanta: Summer Social at Uncle Julio's @ Uncle Julio's at Perimeter 6:00PM - 8:00PM Come join Atlanta area marketers for a night of eating, drinking and networking. 06/11/2010, Friday PRSA ?GA: 06/15/2010, Tuesday PRSA ? 06/15/2010, Tuesday PRSA ?GA: 06/17/2010, Thursday PRSA ?

Paid Search Agency

Paid Search Agency Advertising Agencies Enterprise Management Mobile Advertising

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. We have also had success with creating specific content around each step in the buy cycle on each landing page. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization

Optimization Web 2.0 Planning Buying Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation

Curation RSS Content Marketing Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning

Planning B2B Marketing Emarketing B2B

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

MAY 31, 2012

Organize: According to one B2B respondent from the Chief Marketer report, “The amount of time required to publish new content, establish and foster relationships, and convert them to customers is so much slower than traditional sales methods.” By keeping content strategies organized—repurposing relevant content already created (i.e.,

Social Media

Social Media Media Work Management Marketing Management

Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

Content Marketing

Content Marketing Work Management Personalization Lead Ranking

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles

Ideal Customer Profiles Profiling Buyer Personas Marketing Management

Best Marketing Strategy Insights of 2009

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? Why is content marketing becoming critical? 101 Tips from 50 Small Business Bloggers by Open Forum. Web Strategy in 2010 by baekdal.com.

Marketing Strategy

Marketing Strategy Marketing & Strategy Allocation Budget Programs

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. See charts below). The second study done by GetResponse (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He is the Founder & President of Tiecas, Inc. –

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. There are plenty of charts and graphs too.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging

Business Blogging Optimization Web 2.0 Business

B2B Book Buzz: Content Rules

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. Chapman, chief content officers for Marketing Profs, emphasize that “content is king” online. This book breaks down the steps and provides a navigable road map for attaining your content strategy goals.

Rules

Rules Buzz B2B Paid Search Agency

Less is More when you Pitch

B2B Marketing Traction

MAY 8, 2009

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. ©2000-2010 New Incite. Default Widget. This is Sidebar 1. 1-818-347-4248. All Rights Reserved.

Newsletter

Newsletter Internet Marketing Consulting Contact Marketing

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. He is the Founder & President of Tiecas, Inc. –

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features

Features Web 2.0 Planning Work Management

2010 Will Bring New Features to Demand Generation Systems

Checklist: Content Marketing Strategy Essentials for 2023

Webinars

Trending Sources

Do You Have a Marketing Plan for 2010?

Webinars

Best Social PR Guides and Tips of 2010 (So Far)

The 4 Most Common Mistakes in B2B Content Marketing

Save the Date! June 2010 Marketing Happenings & Goings-on

B2B Marketing Summit Shows Old Problems Persist

How To Shorten The B2B Buyer Cycle With Landing Pages

How To Shorten The B2B Buyer Cycle With Landing Pages

The Twofold Benefit of Optimizing Marketing Content

Is Content Curation an Easy Way for Content Marketers to Do More.

Focus on Content in B2B Marketing

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

Creating Relevant B2B Marketing Content: Walk the Talk

Top 10 Clichés to Avoid in B2B Marketing Content

Content Creation Made Easy

7 “Rs” for B2B Marketing Content Planning

How Relevant Marketing Content Helps B2B Branding

Content Auditing and Mapping it to the Industrial Buy Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

7 Strategies for Using Content to Market Industrial Products

Using Content to Move Prospects Forward in the Sales Cycle

Variety of Content is the Key in the Early Stages of the.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Leapfrogging Social Media Stumbling Blocks

Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Convince and Convert Blog: Social Media Strategy and Social Media.

Beyond Buyer Profiling To Buyer Personification

Best Marketing Strategy Insights of 2009

A Blogging Style to Call Your Own

Social Media and B2B Marketing Do Pair Well

Social Media with Email Marketing – is it the Super Combo?

The Distribution Trap – How Innovations Become Commodities

Generating More “Educated Leads” on a Small Budget

Deconstructing the Four Stages of the Industrial Buy Cycle

Optimizing Your WordPress Business Blog

B2B Book Buzz: Content Rules

Less is More when you Pitch

The Role of B2B Marketing is Shifting from Lead Generation to.

B2B Lead Generation Using a Business Blog

101 Tips from 50 Small Business Bloggers

Successful Industrial Websites Require Part DiY and Part.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Translate Features into Benefits if You Want Your Marketing.

Stay Connected