2010 and Business to Business - B2B Marketing Zone

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. business-to-business marketing automation. What will 2010 bring?

Demand Generation Agencies

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. Too few businesses track marketing results, especially B2B (business-to-business) marketers. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Keep it simple.

Planning

Planning Marketing Plans Tactics Marketing Prospects

Artificial intelligence + human intelligence = success

Martech

JUNE 28, 2023

Machines talking to machines” started rolling out in early to mid-2010, making their way into manufacturing, precision agriculture, complex information networks and for consumers in a new wave of wearables. Business intelligence and human intelligence are key to success AI will free us from low-value tasks — which is good. Get MarTech!

Marketing AI

Marketing AI Work Management Marketing Management Bandwidth

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR

PR Marketing Automation Services Blogger Eloqua

Save the Date! June 2010 Marketing Happenings & Goings-on

MLT Creative

JUNE 4, 2010

06/10/2010, Thursday BMA Atlanta: Summer Social at Uncle Julio's @ Uncle Julio's at Perimeter 6:00PM - 8:00PM Come join Atlanta area marketers for a night of eating, drinking and networking. 06/11/2010, Friday PRSA ?GA: 06/15/2010, Tuesday PRSA ? 06/15/2010, Tuesday PRSA ?GA: 06/17/2010, Thursday PRSA ?

Paid Search Agency

Paid Search Agency Advertising Agencies Enterprise Management Mobile Advertising

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

MARCH 9, 2023

Let’s also return to 2010. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships.

Marketing & Strategy

Marketing & Strategy Marketing Strategy Planning Content Marketing

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. But as you point out, the effort pays off!

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. But as you point out, the effort pays off!

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

NOVEMBER 22, 2013

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro.

B2B Marketing

B2B Marketing Planning B2B Advertising Agencies

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. That’s true, definitely.

B2B Marketing

B2B Marketing Top of Funnel Paid Search Agency Content Marketing

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

OCTOBER 2, 2006

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads

Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

MAY 31, 2012

Understand: Of the more than 1,000 respondents who participated in Ecoconsultancy’s report, 31 percent claimed to have experimented with social media, while 43 did an average amount of social media networking (up from 37 percent in 2010) and 21 were heavily involved (up from 18 percent in 2010). So what’s a marketer to do?

Social Media

Social Media Media Work Management Marketing Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 And once youre done, be sure to keep your lead nurturing library catalog updated.

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

Social Media

Social Media Email Marketing Social Marketing Web 2.0

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. How are you using content marketing in your B2B marketing?

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The Internet Propels Buying Behavior Shifts. When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions.

Ideal Customer Profiles

Ideal Customer Profiles Profiling Buyer Personas Marketing Management

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Less is More when you Pitch

B2B Marketing Traction

MAY 8, 2009

Newsletter

Newsletter Internet Marketing Consulting Contact Marketing

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. –

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Copyright © 2010 Tiecas, Inc. David Brazeal´s last blog.

Curation

Curation RSS Content Marketing Web 2.0

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Best Marketing Strategy Insights of 2009

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Marketing Strategy

Marketing Strategy Marketing & Strategy Allocation Budget Programs

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Copyright © 2010 Tiecas, Inc.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

2010 Will Bring New Features to Demand Generation Systems

Do You Have a Marketing Plan for 2010?

Webinars

Trending Sources

Artificial intelligence + human intelligence = success

Webinars

Best Social PR Guides and Tips of 2010 (So Far)

Save the Date! June 2010 Marketing Happenings & Goings-on

2010 B2B Marketing Budgets and Mix Trends Research

B2B Marketing Summit Shows Old Problems Persist

Checklist: Content Marketing Strategy Essentials for 2023

How To Shorten The B2B Buyer Cycle With Landing Pages

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B and B2C Marketing are Dead. Long Live B2H!

The 4 Most Common Mistakes in B2B Content Marketing

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

Leapfrogging Social Media Stumbling Blocks

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media and B2B Marketing Do Pair Well

A Blogging Style to Call Your Own

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

The Twofold Benefit of Optimizing Marketing Content

Social Media with Email Marketing – is it the Super Combo?

The Distribution Trap – How Innovations Become Commodities

Generating More “Educated Leads” on a Small Budget

Optimizing Your WordPress Business Blog

Focus on Content in B2B Marketing

Top 10 Clichés to Avoid in B2B Marketing Content

The Role of B2B Marketing is Shifting from Lead Generation to.

Creating Relevant B2B Marketing Content: Walk the Talk

Beyond Buyer Profiling To Buyer Personification

101 Tips from 50 Small Business Bloggers

B2B Lead Generation Using a Business Blog

Less is More when you Pitch

Successful Industrial Websites Require Part DiY and Part.

Deconstructing the Four Stages of the Industrial Buy Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Business Value of Social Networking

The Disconnect Between B2B Content Marketing and Customer Engagement

Is Content Curation an Easy Way for Content Marketers to Do More.

How Relevant Marketing Content Helps B2B Branding

Variety of Content is the Key in the Early Stages of the.

Best Marketing Strategy Insights of 2009

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Don't Count on Marketing Automation to Solve All Your Lead.

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