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10 Common Business Blogging Questions Answered


Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Don’t divorce blogging from link-building strategies.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Do you have or need a lead generating business blog?

Methodology: Brainstorming Awesome Business Blog Posts


It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. Make a list of your most important keyword phrases. Write down these questions.

Why Every Business Blog Needs Evergreen Content


When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content? Examples of Evergreen Blog Content.

30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

How to Create a Successful Business Blog in Minutes


Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Start Blogging at 60mph. Got it?

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2


How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. keyword density tool and SEO Analyzer ). Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1


Stumped for new blog post topic ideas? Struggling to increase blog traffic? Can’t help you with that last goal, but excluding that one you’ve come to the right place. Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity


One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. SEO the blog. It can be done.

100+ Blog Directories and RSS Sites for Promoting Your Blog


Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Blogged.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. All Rights Reserved. Resources

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s also important to look at other file types that could be potential entry points for search: How many blogs published on the corporate domain name? Some content types deserve focused keyword optimization and link building attention. Prove it!)


The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO).

6 Steps to Successful Blogging

Junta 42

The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. But for businesses, especially smaller businesses, blogging can be a powerful way to share expertise and solve the pain points of customers. Just the Blog Stats Maam. 90% of consumers read blogs. Why Blogs Work. Guest blogging.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Anything you can do to help them find the right information quicker will score big with engineers. Website copy optimized for keywords and phrases is how your technical audience will find you. Offer engineering kits with a full range of standard values with free refills to help the electronics design engineer evaluate his designs without having to go to multiple sources. Don’t!

6 Easy Ways to Get More Visitors to Your Blog


A blog is an important asset to any business. But you can only reap these benefits if you can actually get visitors to your blog. But here are some simple strategies you can apply to each of your blog posts that will make your blog traffic soar quickly. 1. Make Your Blog Title Interesting and Engaging. Link to Other Relevant Blogs. ”).

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. You can read his entire blog post here. Let’s see how Google Analytics can help you do just that. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. Resources

Glossary: 39 Blogging Terms to Know


This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used Blogging Terms you Must Know! An alt tag is helpful to both users and search engines should the image not fully render. Example: This is anchor text Article - Article and blog "post" are frequently used synonymously.An say what?

19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? June 7, 2010. March 18, 2010. Customers.

5 things to avoid while working to grow your business blog

EMagine B2B Blog

If you’ve spent much time with this blog, you know we’re big proponents of blogging for B2Bs;  for example, see “How integrating a blog can help your B2B fast-track its marketing”. Much of our evangelizing has been aimed at simply getting started with your blog;  but once you do that, you need to keep it [.].

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.”

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Action : No way to subscribe to get email updates to blog.

Executive Summary: A CEO's Guide to Online Marketing


Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time. Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. This will help reduce lead and customer acquisition costs. 3.

7 Things Your Blog’s Sidebar Can't Live Without


Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. They’ll not only help you keep readers on your site, but will help bring them back for more, or even turn them into leads. Recent Blog Posts.


Don’t Jerk Blog Readers Around: 5 Tips to Keep on Track

Writing on the Web

5 Tips to Keep on Track" alt=" Dont Jerk Blog Readers Around: 5 Tips to Keep on Track" />. Tips to Keep on Track" width="110" height="73" /> What’s the most frequent complaint I hear about blogging? The two questions are related to the same problem: not enough clarity about business blog goals. Here’s how I help my clients solve this problem of clarity: Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. Make it descriptive with one or two keywords and phrases and keep it concise.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. Remember to wrap your URL with anchor text that includes one or two keywords.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.  If you were on vacation like me, you might have missed some of these great posts.  And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And it’s become an imperative point of presence for businesses (or has it ?).

Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

If you’re in any kind of business trying to use the Internet to get found, get known and get clients , you know you can easily get overwhelmed with information. This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. I’m happy to have been added as a contributor. When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business. The problem is, it’s too much.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Copyright © 2010 Tiecas, Inc.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. But that’s content for another blog post. Free Download: 2010 Online Marketing Blueprint.

5 Types of Posts to Create a Balanced Blog


Cooking and blogging -- they have more in common than you might think. You should look at blogging in the same way. Here are five types of blog posts you should be writing: 1. These posts are the foundation of your blog. Be sure to use keywords in the title and throughout the body of each post. 2. Roasts - Big Blog Projects. Mix some fun into your blog.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? Copyright © 2010 Tiecas, Inc. Resources

4 Enrollment Marketing Tips For Vocational Schools


Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog. Each blog article should drive 100 unique visitors and 3 leads. 2. Connect with HubSpot