Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 million) for 2010. That means Marketo revenues without discounting “should” have been about $10.4

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Metadata

DECEMBER 3, 2020

Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. 30% open rate. There’s a cost to trying, which leads to a cost of failure. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. 30% open rate. There’s a cost to trying, which leads to a cost of failure. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52