markempa

SEPTEMBER 1, 2011

That’s because Brian Carroll, Executive Director of Applied Research at MECLABS , and Pamela Markey, Director of Marketing for MECLABS, revealed some of the most valuable takeaways you can execute right now to drive leads fast. Offer upgrades, bundles, new product lines. Review these timestamps. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Clickthrough 120

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer B to B 40

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” Valuable research and interactive tools are required. Unfortunately, most everyone has a nice website today.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Spending Marketing Automation Services Marketing Budget 40

Online Marketing Institute

OCTOBER 31, 2010

Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! Start with Forrester’s POST approach , and fold the tools in later. and great speech!) What a great post to save to my favorites and keep in my arsenal. Thanks for this post, a good read.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Run polls and surveys on your blog 19. Create contests (which goes along with your poll/survey idea) 35.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convert

JANUARY 31, 2022

Draw inspiration from these examples and use elements of the solution tested to develop your hypothesis (if that jives with the qualitative and quantitative research you have conducted). Vancouver 2010 Olympic Store: Single Page vs Multi-Step Checkout. Then, run an A/B test to see if that moves your desired metric.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52