The ROI Guy
AUGUST 15, 2010
A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?
The ROI Guy
SEPTEMBER 3, 2010
As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”
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The ROI Guy
SEPTEMBER 3, 2010
Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. 08, 2010 4) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.
The ROI Guy
NOVEMBER 29, 2010
Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Published: September 15, 2010, [link].
The ROI Guy
SEPTEMBER 17, 2010
According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.
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