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The Effective Marketer

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

We sometimes tend to bundle all of the vendors into one big basket, because a search for marketing software solutions will show more results than you would care to browse and the sales literature of most of them will make you think they all do very similar things. Market Segmentation And here is worth pausing for a moment.

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Reinventing Marketing at GE

The Effective Marketer

JULY 7, 2011

But more than that, marketing has the capability of bringing disparate groups in the organization together to assess market dynamics and help the company cross-sell bundled products. They have to speak product language with R&D and customer language to the sales force. How GE is disrupting itself , by Jeffrey R.

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