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Marketing Leaders indicate Sales Enablement Tools as key for 2010 Success

The ROI Guy

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. more on marketing in 2010 when compared to last year. In the IDC survey, respondents indicated that they plan to spend 3.5% on average.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

We sometimes tend to bundle all of the vendors into one big basket, because a search for marketing software solutions will show more results than you would care to browse and the sales literature of most of them will make you think they all do very similar things. Market Segmentation And here is worth pausing for a moment.

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Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

markempa

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Offer upgrades, bundles, new product lines. Review these timestamps. 21:38 - Find out how to run a test yourself to determine list efficiency.

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The Rise of the Nepo Brand: Branded Houses vs. Houses of Brands

Bluetext

A similar industry or job function, or perhaps the sub-brands are compliments with bundling potential. Therefore making the case to bundle or purchase the entire ‘Cloud’…because if you’re going to rent most rooms you might as well buy the house right?

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

Read BtoBOnline.com: A summer bundle of marketing books FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. The initial version of ClickDimensions was released in September 2010, although the company’s own email engine wasn’t added until December. The vendor reports more than 50 current clients, including a few big companies.