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8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

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9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization.

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Building a social selling program: Think big

Seismic

I learned a lot during my journey to build the program from scratch and see it mature. When I first launched a social selling program in late 2010, I recruited volunteers to see if we could prove that social media was an effective tool for financial advisors.

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Building a social selling program: Recruiting employee advocates

Seismic

I learned a lot during my journey to build the program from scratch and see it mature. As one might imagine, building a social selling program takes time and effort. Truth be told, we didn’t build our social selling program as quickly as it may have seemed to outsiders. The answer is easier than you might think. .

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore.

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How to Build an Integrated Marketing Plan With an Omnichannel Edge

Digilant

Omnichannel marketing , first introduced in 2010, began as a way of connecting brick-and-mortar and desktop experiences. Marketing initiatives like these are significant undertakings and require tremendous time and resources, even once your strategy is up and running. Losing steam. Complacency can kill a promising start.