Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Mobile it totally optin and you need to start building your mobile optin list now. Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

markempa

SEPTEMBER 30, 2006

Heres what Todd says about it: "Here is the final installment to our podcast series on marketing and selling to big companies. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded. We again have Jill Konrath and Brian Carroll talking about the topic.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. They want to build an audience and they want to monetize that audience.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Those long-tail stats are real eye-openers.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Twitter Facts, Figures & Stats. Which tools are most helpful? And much more.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

OCTOBER 25, 2023

According to recent research , roughly 65% on consumer businesses and 69% of B2B companies have active blogs. Affiliate sales support independent publishing. It is a good idea to create your own Subreddit to use for customer support and create a user-generated content source which can also rank. Platforms like Beacons.ai

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

ClearVoice

JULY 8, 2021

Growth Hacking is one that was coined back in 2010 by Sean Ellis and continues strong to this day. Sean did some amazing things for companies and did try to put systems in place. Expecting rapid growth in a short amount of time can lead to some scammy efforts, confusion, and turn off potential customers. A Company that lasts.

Thought Leadership 102

Thought Leadership Planning Paid Search Agency Custom Publishing 102

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Unbounce

DECEMBER 12, 2019

” In January, we also published Think Fast: The 2019 Page Speed Report to shed some light on how slow loading times are impacting conversion rates. Think Fast: The 2019 Page Speed Report (Stats and Trends For Marketers) 2019 Is the Year of Page Speed. Unbounce.com circa 2010. Marketers need to get faster and stay that way.

Landing Pages 126

Landing Pages Planning Paid Search Agency Stats 126

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You think you know what is important to customers. Your company is managed according. Your company is managed according.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife?

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. The cows at a Buttermine Farms near Woodstock, Ont.,

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Adobe Experience Cloud Blog

JUNE 24, 2013

Customers don’t want to be interrupted (and they’re more empowered than ever). They expect companies to keep seamless track of their purchasing history, communication preferences, and desires… and they demand that companies use that information to create individual, personalized conversations. What Hasn’t Changed. Free shipping!

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Convince & Convert

AUGUST 4, 2010

Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? Ultimately, this will make for stronger companies. The customers that take you to task in social media aren’t the ones you need to worry about.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. But hiring a blog designer to create a unique, custom theme is something you should do immediately. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog.

Tactics 40

Tactics PR Buzz Planning 40

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If your company is big on video content, this resource is definitely a gold mine.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Thanks, Bas Jeremiah Owyang Bas Many companies are integrating social media into their corporate website without a plan.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. ” Social Networking Growth Stats and Patterns by Social Media Today. We’re all hungry for data. hours to 6.3 for the year).

Paid Content 100

Paid Content Social Media Statistics Research 100

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If your company is big on video content, this resource is definitely a gold mine.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

Single Grain

FEBRUARY 17, 2020

In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If your company is big on video content, this resource is definitely a gold mine.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. How do you see the power of LinkedIn from an article publishing perspective?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. How do you see the power of LinkedIn from an article publishing perspective?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. Stop publishing mediocre content. Publish meaningful and thoughtful content. Everyone knows they need content. That’s not the problem.

Top of Funnel 276

Top of Funnel Practices Content Marketing Planning 276