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Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. The next step is building your social media strategy while leveraging the findings of your monitoring program. Below are some great resources to help you on your social media journey.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Building a nonprofit fundraising plan is the best way to equip your volunteers, avoid fundraising pitfalls, and create a sustainable organization. Below, you’ll read about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy. Great fundraising can (and should!)

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. 2010 Eddie and Ozzie Awards Call for Entries OPEN! In the future, b-to-b companies expect a variety of benefits from social media, with most respondents (50 percent) saying it will help to increase reach and brand awareness. Team-building. Group Activities and Team Building.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% co-registration, email list purchases, etc.)

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Tool: Sysomos (Marketwire) URL: Sysomos.com What it does: Like Radian6, Sysomos is designed to help brands “listen” to what people are saying about them online, particularly through social media. Team-building. White Papers.