ClearVoice

JANUARY 13, 2020

A personalization strategy typically involves capturing and collecting data related to prospects and customers and then building an experience that builds connections with those customers using content. For example, customer case studies are one “storytelling” content format that are powered by AR, VR, and AI.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Hubspot

AUGUST 11, 2010

This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process. How-to Articles and Case Studies. B2B Social Media Marketing: Building the B2B Business Case for Social Media. IBM B2B Social Media Case Study.

Social Media 28

Social Media Resources Media B2B 28

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. What resources will it require? Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

B to B 120

B to B netFactor Media SEM 120

Content Marketing Institute

DECEMBER 31, 2018

I hope there is something here that will help you in your life or your marketing (hopefully both). Let’s say you were going to build a house. Can you imagine the chaos to building a house without a plan? Bruce Lee case study. Think and Grow Rich case study. Yours in Content, . Hello Cleveland.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. Think about how you help build their practice and they may be more inclined to help you.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. What is surprising is the lack of utilizing each resource to its capacity. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. This is where marketing automation software can be a big help. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Building Depth to Your Website Many websites struggle with the amount of content they have. Case studies? Links Let’s be real. What do people like to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. Pioneers may bleed, but we have pros like yourself to help apply the tourniquets.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Even just shifting some of the cost around those unused portions can help show some ROI.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. They aren’t trying to sell you services – at least not at that point – they are being helpful.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. To help you figure all this out, you might want to download my free social media strategy worksheet. Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build!

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Ambal's Amusings

JANUARY 7, 2010

Recommended Resources from Experts on white papers. If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. " Read on to get their insights.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Assuring that the solution delivers bottom-line benefits is key at this stage.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Ambal's Amusings

NOVEMBER 5, 2009

Must-read resources on how to write good white papers: Michael Stelzner's How to Write a White Paper – A White Paper on White Papers. The white paper leverages several ‘attention-generating’ elements such as: Colorful photographs, illustrations, and captions to build reader affinity. " Sarah Mitchell's Bio.

Paper 100

Paper Enterprise Management Work Management SME 100

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Be a resource.&# The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Contently

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. When building the business case for content marketing, start where your current marketing efforts fall short. Show that your interests align with the business.

Top of Funnel 194

Top of Funnel Planning Content Marketing Paid Search Agency 194

Hubspot

APRIL 27, 2010

Fortunately, the web has helped solve this problem by making it easier to share and watch presentations. Slideshare has become a powerful resource for discovering new ideas. B2B Social Media Marketing: Building the B2B Business Case for Social Media View more presentations from Christina "CK"Kerley.

Social Media 28

Social Media Media Case Studies Case Study 28

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Fourth – what are the operational/resource concerns? Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

DECEMBER 23, 2010

Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

NOVEMBER 5, 2019

Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Marketing is viewed less as promotion and more as providing helpful guidance when you understand the needs and interests of your target buyer. Resources and data commonly used for this initial research include: Industry reports. Online communities.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. Good news: our step-by-step breakdown of how to build a brand can help! What is brand building? Meanwhile, the “building” happens through your marketing efforts. Important: brand building is an ongoing, long-term process.

Enterprise Management 93

Enterprise Management Ad Building Brand Identity Branding 93

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. I remember the meeting as if it were yesterday, walking through his expansive, modern, glass building, taking an elevator up to the top floor and sitting around a huge boardroom table. Picture this. This story is not unique.

Marketing AI 110

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 110

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Tool: Sysomos (Marketwire) URL: Sysomos.com What it does: Like Radian6, Sysomos is designed to help brands “listen” to what people are saying about them online, particularly through social media. Case Studies in Custom Content.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40