KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Watch what’s being said, and where, about your company, product or service.”. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes.

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

markempa

AUGUST 17, 2007

My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

MLT Creative

SEPTEMBER 8, 2010

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. Do you want to have constant customer engagement? ” to “How is your company doing social media?” September 16, New Audience.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. Let’s say you were going to build a house. Can you imagine the chaos to building a house without a plan?

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

NOVEMBER 10, 2010

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. To determine if you have the right messaging, ask people outside of your company and industry to view your site.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Oktopost

AUGUST 2, 2022

Along with simple visuals, a trust signal could also be something like a customer testimonial. Building trust is one of the most important elements of B2B marketing, so it’s critical to understand the different types of trust signals and when to use them. If you publish regularly with a solid social presence?–

Examples 27

Examples Practices Work Management Ideal Customer Profiles 27

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. Think about how you help build their practice and they may be more inclined to help you.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

markempa

JUNE 14, 2006

According to their study, the practice of making users register before providing them with deeper information will send sales prospects running. Almost every company has at least some decent content for leads who are in the later stages of their buying process, including: brochures, case studies, success stories, sell sheets, etc.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. A comprehensive reference tool, the book is chock full of supporting data from Marketing Profs and insightful case studies. Think like a publisher. Develop a schedule for your content.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? That typically means start by building affinity with readers. This is particularly relevant for anything published online. Jill Konrath's book Selling To Big Companies.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. But are these savings and benefits for real and translate to your particular environment? Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.” Publishing Technology.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You think you know what is important to customers. Your company is managed according. Your company is managed according.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. The cows at a Buttermine Farms near Woodstock, Ont.,

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. It was much easier when the company steered the conversation. Then they can go back to business as usual.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company. What Is Employee Advocacy?

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

markempa

MARCH 2, 2007

Sales people need to spend their time selling, not building content and messaging. If marketing wants to view sales as their customer, they need to be much more involved from the customers perspective to understand their buying process and go beyond the lead. Remember: The first impression matters. So does the second.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. How do you see the power of LinkedIn from an article publishing perspective?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. How do you see the power of LinkedIn from an article publishing perspective?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal. Theyre missing out on a hugely powerful asset. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Kevin Indig

APRIL 19, 2023

When I started in SEO around 2010, you could make anything rank. Google’s PR campaign against link building has been incredibly effective. Another reason link building is not en vogue anymore is that they matter in some verticals more than others. As a result, many SEOs shy away from building links.

Link Building 122

Link Building Budget Programs Ad Building Lead Scoring 122

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. But never fear! Lead Genius.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62