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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010).

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What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

In part one, we take a look back at the state of the gig economy in 2010. Heading into not only a new year but a new decade, it’s hard to believe how far freelancers have come since 2010. 2010 set the tone for the #gigeconomy. 2010 was about survival in the gig economy — not luxury of choice. 2010 was more competitive.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

Dear Forrester, It’s not 2010. This means building unique audiences for these ecosystems, making optimizations on the fly to maximize ad spend and powering it all with automation that takes the mundane tasks off the plates of already busy media teams. We’re building a category. Dear Forrester: what gives?

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What Happened to Brand Ambassadors?

Zoominfo

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.”

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Best of ClickDocuments "Connect the Docs" Blog in 2010

Ambal's Amusings

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. Linchpins are the essential building blocks of great organizations. A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS. ” ClickLaunch: Seth Godin's Linchpin.

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Using Content to Build Trust in B2B Marketing – In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.

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Home is where your brand is: A blueprint to build and maintain your brand

Sprout Social

You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Build the walls: Integrate brand into your product story. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals.